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Rita's Italian Ice Canada

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Celebrate Spring’s Arrival with Free Italian Ice at Rita's Inside Joey’s Urban Calgary

Free Italian Ice and Custard’s triumphant return on March 20.

Calgary, Canada, March 18, 2016 --( Calgarians can welcome spring’s arrival with Rita’s 24th annual First Day of Spring Free Italian Ice Giveaway. Rita’s, the world’s largest Italian Ice concept with more than 600 stores worldwide, will usher in the new season with this family-favorite tradition and to celebrate the return of its famous, award winning Frozen Custard. Guests who visit Joey’s Urban in Beddington, Joey’s Urban in Braeside and Joey’s Urban on 17th Avenue east between noon and 9 p.m. on March 20, can snag their free Italian Ice. Ten guests at each location will be randomly chosen to win Free Italian Ice for a year.

Spreading Ice, Custard and Happiness

As part of the springtime celebration, all guests who visit a Rita’s location on March 20 during operating hours will receive their free Italian Ice in a limited-edition First Day of Spring cup. Guests are encouraged to snap a photo of their “cool treat” and share it on Instagram and Twitter using #RitasFirstDayOfSpring to enter into the Rita’s First Day of Spring Photo Contest. All guests who use the contest hashtag from March 20-March 25 will also be entered to win free Rita’s Italian Ice for a year. Three winners will be chosen by a panel of judges and will be announced on Rita’s social media channels on March 31. To view the official rules, please visit

Guests are encouraged to inquire at their local store for daily menu items.

Fun Rita’s First Day of Spring Facts

• 1992 marked Rita’s Italian Ice’s first-ever First Day of Spring Free Italian Ice Giveaway.

• Internationally, Rita’s will give away Italian Ice to more people than the population of Vermont and Wyoming combined.

• It is expected that more than 500,000 pounds of free Italian Ice will be given out as part of the beloved annual celebration, which is heavier than the weight of the Statue of Liberty.

To access more information about Rita’s 24th annual First Day of Spring Free Italian Ice Giveaway, visit

About Rita’s Italian Ice

The popular chain offers many delicious frozen treats that combine their famous Italian Ice and award-winning Old-Fashioned Frozen Custard, including layered Gelati, blended Misto® Shake and a personalized Blendini® which mixes Italian Ice, Frozen Custard and a delicious topping. Other menu items include Frozen Drinks, Sundaes, and Custard Cookie Sandwiches. Since 1984, Rita's has been dedicated to serving up a big dose of happiness with its freshly made, delicious treats in a fun-filled atmosphere, and over thirty years later, it is still spreading "Ice, Custard, Happiness!"

Rita's is actively seeking franchise partners for the Canadian market and is based out of Calgary, Alberta. For more information about Rita's Italian Ice, please call 1-800-661-2123 or visit
Contact Information
Rita's Italian Ice Canada
Steve McDonough

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