Miami, FL, March 20, 2016 --(PR.com
)-- CFO Scott Kauffman says, "American Spa was a great strategic move for elements. The company has established itself within the fitness marketplace, and widened the audience with the development of our BalanceDiet brand. American Spa truly positions elements as an integrated family of healthy lifestyle brands, and allows us to continue to build a consumer-focused lifestyle business with some important economies of scale."
The elements brand includes thinspa®, The Spa at Green St™, elements living™ spa, a private label spa program, and related product lines. With this merger, American Spa will be the holding company for various resort-based and licensed spa operations within the U.S. and internationally. Other initiatives include signature retail expansion in Miami, New York and California. The company has also announced plans for a new education and certification division, which will serve as a massage and therapist accreditation and licensing venue, and massage school.
At the helm of the spa expansion is Celebrity Spa Director Renata De Abreu. Based out of Brazil’s Rio de Janeiro, De Abreu has developed a leading worldwide reputation with over 20 years of industry leadership.
"I am thrilled to be leading the American Spa Company, and on the launch of thinspa®,” says De Abreu. “This project is really the culmination of 20 years of passion, knowledge, and a true love of healthy living. Working with elements brands, we are developing some of the most unique spa and lifestyle programs ever seen, and bringing great products to market - it's very exciting."
thinspa® is a world-class spa experience led by Celebrity Spa Director Renata De Abreu. Unlike typical day spas, thinspa® treatments are specialized to improve beauty, anti-aging and slimming.
thinspa® offers two classes of treatments: signature series and clinical series. Signature treatments use freshly prepared serums and botanicals, while clinical series treatments use cutting edge medspa equipment and offer long-lasting and dramatic results in body shaping and firming.
The clinical lineup is complimented by a results-focused retail collection and spa at home therapies, supporting the brands grassroots mantra “Live a thinspa® life!”
thinspa® is a division of Leisure Growth Holdings and the American Spa Company, Miami FL. The brand portfolio includes popular franchise brands elements fitness™, STUDIO. by elements®, and BalanceDiet™.
About Renata De Abreu
World-renowned spa director, De Abreu, is at the helm of the thinspa® expansion with over 20 years of expertise as a spa owner, operator and manager of some of the top spas around the world, including Fasano - the leading chain of luxury hotels in Brazil.
A former triathlete and marathon runner, De Abreu is a body treatment therapist and business leader with protocols and exclusive courses that have been carefully prepared to ensure positive results. A Shiatsu expert, De Abreu uses her skills to develop spas, menus and esthetics as an international spa consultant. De Abreu is also a contributor on health and beauty programs on Fox TV, Canal Bem Simples and Rede Globo.
For more on the thinspa® brand, to schedule a complimentary visit, receive a product sample or to arrange an interview with De Abreu, please email Christina Sears, Director of Marketing, firstname.lastname@example.org