Boca Raton, FL, January 05, 2008 --(PR.com
)-- Michael Dugan, president of Thrill Street Entertainment, Inc. - www.thrillstreet.com - has launched a consulting division specializing in Direct Response Marketing, infomercials, DRTV, commercials, and integrated marketing and advertising campaigns. After being involved in Direct Response Television - DRTV - and infomercial campaigns that have generated over $750 million dollars in revenue, he has decided to offer his insight, vision, and direction to organizations who need to improve their direct response success.
"After 14 years in the direct response marketing world, I have learned a great deal and generated enormous sales. It is time I share what I have learned to help other manufacturers, marketing companies, advertising agencies, and entrepreneurs.", Michael Dugan explained. "I have seen direct marketing grow and evolve from "slicers and dicers" into a sophisticated marketing system for pharmaceuticals, health insurance, diabetic supplies, and consumer products that it is now. Major advertising agencies are still learning many of the successful techniques and strategies for increasing response and sales that I have been using for years."
In the advertising and marketing industry Michael Dugan offers a unique combination of business and creative talents. He has enhanced his M.B.A. in marketing from the Wharton School with extensive experience as an award winning film, television, and commercial producer, writer, and director. His work has won 5 Emmy awards, countless Telly awards, and his feature film even won "Best Comedy" at the New York Independent Film Festival.
"I have been very blessed to have a solid foundation in business and marketing and a very creative imagination. I know how a "big" idea and creatively executed commercial can multiply the impact and success of a sound business concept or product.", Dugan explained. "Creativity can magnify response, and proper fulfillment and ongoing customer service can create lifetime customers that build brands and fortunes."
"It is always my goal to take an idea, service, or product and create a business. That means everything from initial concept to customer service must be integrated and on target.", Michael Dugan stated. "I have decided to offer my experience to companies who need marketing consulting because I love the challenge and thrive on the success of my clients."
Michael Dugan founded Thrill Street Entertainment, Inc. in 1997, as a full-service film, television, commercial, and infomercial production company. It has been part of the success of major infomercial and direct response television hits like the Slim Down Solution, the Roomba Robotic Vacuum Cleaner, the United States Pharmaceutical Group's Discount Prescription Card, and Cigna's Medicare Part D recruitment campaign.
For more information about, Michael Dugan or Thrill Street Entertainment, Inc. please contact Michael Dugan at: 1-800-282-3216 or log-on to: www.thrillstreet.com.