Reissource, LLC
Reissource, LLC

Lori and Mark Sandler, Founders of Divvies, Talk About Building a New Food Products Category on the CEO Show with Robert Reiss

Lori and Mark Sandler, Founders of Divvies, creators of baked goods and candies for people with food allergies, talk about building a new food products category in their interview on the CEO Show with Robert Reiss. The Sandlers encountered the untapped niche market of non-allergenic food while baking at home, and have now expanded production allowing them to market throughout the U.S. to serve the over 12 million Americans who have food allergies, some of whom face life-threatening dangers.

Ridgefield, CT, January 05, 2008 --(PR.com)-- Lori and Mark Sandler, Founders of Divvies, creators of special baked goods and candies for people with food allergies, talk about building a new food products category in their interview on the CEO Show with Robert Reiss. The Sandlers encountered the untapped niche market of non-allergenic foods while baking cookies for their son who had severe food allergies. These allergies had previously demanded the Sandlers always to say “no” and now enabled them to share the same menu of foods.

Reiss asks about the marketing of Divvies products and Lori Sandler tells how their reach has now expanded to corporate gift programs and to venues such as Disney World™ in Orlando. She goes on to mention that over 12 million Americans have food allergies, meaning that 1 in 5 households have an affected member, some of whom face life-threatening dangers. Committed to making a difference, the Sandlers decided to donate a portion of each gift box cookie sale to the Food Allergy Initiative, a non-profit organization devoted to supporting food allergy research, and providing information and advocacy for persons coping with food allergies.

Divvies, based in South Salem, New York, develops, produces and markets cookies, cupcakes, candy, gourmet popcorn, and gift packages for persons allergic to peanuts, tree nuts, eggs and milk. Divvies products are shipped throughout the U.S. as well as sold at specialty food shops. Information about Divvies can be found online at: www.divvies.com

The Lori and Mark Sandler interview on the CEO Show with Robert Reiss will be broadcast on January 6, 2008 at 9 pm Eastern Standard Time, immediately following the interview of Nap Barragan, Founder of 1-800-Mattress.com.

###

Background
Hosted by customer service guru Robert Reiss, The CEO Show with Robert Reiss, is now available in 35 cities across the USA syndicated by the Business Talk Radio Network and by the Lifestyle Talk Radio Network. Broadcast markets include: Atlanta, Boston, Columbus, Greenwich, Long Island, Houston, Las Vegas, San Diego, Spokane and West Palm Beach. To find stations broadcasting the show, to see a list of guests and to listen to recent guests, go to: www.theceoshowonline.com

Contact
Robert Reiss 203 894 9400, robert@reissource.com
Contact
Reissource, LLC
Robert Reiss
203-894-8655
www.reissource.com
Cell phone: 203-894-9400
ContactContact
Categories