Fort Collins, CO, January 07, 2008 --(PR.com
)-- The Fort Collins-based ad agency Barrett Richards is now providing Northern Colorado businesses with SMS (short messaging service, common on cellular phones) and proximity advertising as part of the agency's generational advertising approach.
SMS and Proximity advertising provide businesses in Northern Colorado the opportunity to reach a new generation of consumers through their cellular devices, as well as more sophisticated consumers through their bluetooth devices. In addition to assisting customers with the development of the messaging, Barrett Richards will be providing their customers with all the necessary hardware, software and support to reach the masses.
"Our research indicates that cellular and bluetooth users are four times more likely to respond to messaging than email users," said Candice Hastings, who feels that Northern Colorado is ready to look into alternatives to traditional media. "We're suggesting to our customers that SMS and or Proximity advertising be used in conjunction with traditional media and emphasizing tracking consumer response to all their advertising."
Barrett Richards is also the first ad agency in Colorado to use an emerging tracking technology that provides online up-to-the-minute graphs, charts and maps detailing the number of responses to a particular ad or an entire campaign. Clients can access this information and collect consumer data in real time through the Barrett Richards website. This kind of analysis allows companies to respond immediately to consumer spikes and dips, rather than waiting for the end of an ad campaign or relying on estimates of impressions.
"As the only Generation X-owned ad agency in Northern Colorado, one of our greatest strengths is understanding new media and to help our clients reach new customers who may be tuning out traditional forms of advertising," said Philip Hastings. "Most importantly, we're continuing to use technology to help us track which forms of advertising work and helping businesses make decisions based on actual data rather than gut instinct."
For more information about Barrett Richards, call (970) 232-3105 or visit www.barrett-richards.com.