Salt Lake City, UT, April 12, 2016 --(PR.com
)-- Aptivada, a leading software provider to the media industry, today announced Alpha Media, headquartered in Portland, Oregon as its newest client. As part of the multi-year agreement, Aptivada will be powering contesting, promotions, database management and retargeting for Alpha Media – the fourth largest radio group in the U.S. as measured by number of stations, with 254 stations in 52 markets.
“We are thrilled to have Alpha Media on board,” said Creighton Green, co-founder of Aptivada. “They are incredibly innovative and have digital and social as a top priority.”
By using Aptivada to power its contesting, promotions and newsletters, Alpha Media will be tying everything into one system and will now have the ability to run National contests, promotions and sales-driven campaigns from the top-down.
Aptivada’s platform gives Alpha Media the tools it needs to visualize its digital audience, run reports and retarget to its audience in a strategic way.
“We are extremely excited for this opportunity to work with Aptivada,” said Bob Proffitt, Alpha Media Chief Executive Officer and President. “We’ve been able to condense the majority of our digital functionality into one agreement and partnership. By working exclusively with Aptivada, our stations will see an increase in their social footprint and provide a new set of tools to our Digital Sales teams to generate increased revenue.”
Founded in 2010 in Salt Lake City, Aptivada has established itself as one of the media industry’s leading software providers. Aptivada’s integrated digital marketing solution allows it’s clients to successfully reach and grow their digital audience – social, web, email – with a set of integrated tools. Aptivada is the solution that makes every media client’s marketing efforts simple and effective. (www.aptivada.com)
About Alpha Media
Upon the successful completion of all pending transactions, Alpha Media, headquartered in Portland, Oregon will own or operate 254 radio stations within 52 markets across the United States covering all formats including Top 40, Adult Contemporary, Spanish, Urban, News Talk, Sports, Rock, Country and more. In addition to the radio stations, Alpha Media owns the intimate performance venues, Skype Live Studio in Portland, Oregon and Alamo Lounge in San Antonio, Texas. (alphamediausa.com)
Aptivada Press Contact
Name: Creighton Green
Phone number: (385) 240-5331
Alpha Media Press Contact
Name: Nikki Wilder
Phone number: 309-495-4716