Chicago, IL, April 15, 2016 --(PR.com
)-- Answering the need for more content that tells a story, connects with consumers and that can be shared across digital platforms, Laughlin Constable today announced a new service named HIVE that promises additional flexibility and nimbleness. HIVE aims to provide clients branded content such as videos, infographics, animation and other imagery that is produced more efficiently using the latest digital tools and then shared through social media, blogs, native advertising and digital advertising. Laughlin Constable is a fully-integrated national branding agency with offices in Chicago, Milwaukee, New York and New Jersey.
“Content is king. Brands are hungering for more and more content to tell their stories across digital platforms but they’re struggling with old and inefficient models that are slow and costly. They need dynamic ways to tell their stories graphically, iteratively and flexibly,” said Creative Director Jon Laughlin, who is leading the HIVE team. “HIVE represents how we are leveraging technology to provide high quality creative executions for brands at the speed of digital.”
Laughlin noted the agency will continue to partner with outside vendors for a variety of advertising projects.
“HIVE provides a solution for those formerly gray area productions – not a full-blown commercial shoot, but something that involves a high concept and high quality, flexibility and needs to be executed quickly,” he said. “Technology has put cameras in our pockets and editing tools in our laptops. We can handle full scale productions — shooting, recording, editing and mixing — and control the entire process in-house. This means creating engaging content that brings brands to life and can be shared online and through social media more economically than traditional campaigns.”
He said HIVE allows Laughlin Constable’s clients greater opportunities to share their stories and brands, noting that the new service has produced a number of minidocumentaries for a healthcare client’s website and created animations of a beauty client’s products for its website and social channels.
“We’re able to do all of the work in-house, saving time and expenses by cutting out the middle man. And our clients are saying this is the best way to collaborate,” he said.
"Our business must adapt to trends and styles. Which is why Laughlin Constable’s HIVE has proven to be one of many important pieces of our relationship, and it shows in our content, engagement and results,” said Patrick O’Brien, Chief Executive Officer at Paris Presents. “With nimble, creative and cost-effective production capabilities, we’re able to produce timely content we know our community wants to see. This helps us keep our channels flexible, active and adaptable every day.”
Examples of videos and animations created by HIVE can be found at http://bit.ly/26090af.
Laughlin Constable has been providing integrated marketing services to its clients for nearly 40 years. With offices in Chicago, Milwaukee, New York and New Jersey, the agency provides Full-Circle Branding™ solutions, including brand strategy development, digital marketing, design, advertising, public relations, media research, planning and buying. Its annual billings are in excess of $250 million. The agency's clients include: Wisconsin Department of Tourism, Bon-Ton Stores, Sears Holdings, Food Network, Lung Cancer Alliance, USA Network, PDC Brands, Medela, Northwestern Medicine, Master Lock, MillerCoors, Paris Presents, Palermo Villa and Bright Start/Oppenheimer Funds. For more information, please visit Laughlin.com, www.Facebook.com/Laughlin Constable or follow LC on Twitter @LaughlinOutLoud.