San Francisco, CA, April 22, 2016 --(PR.com
)-- Last week, DWA, the leading global media agency specializing in the technology sector, was the first agency to become ABM certified through Demandbase’s ABM training workshop. To earn the certification, DWA employee participants completed a full day training workshop, where DWA staff worked one-on-one with Demandbase experts to master the fundamentals of developing and executing ABM strategies.
ABM has become a major focus for many companies in recent months, and the strategy is continuing to gain popularity as more marketers recognize the value of ABM. ABM means marketing efforts are focused on reaching and influencing only the accounts that a company values most, and that have the potential to provide the greatest return. Focusing efforts on only a select number of companies allows for tactics to be more customized and impactful, which improves their overall success and translates faster to sales activity. In fact, Marketing Profs reports that companies using ABM generate 208% more revenue for their marketing efforts, and 84% of companies say ABM delivers higher ROI than other types of marketing, according to ITSMA’s Account Based Marketing Survey (March 2016).
Demandbase, the leader in ABM, and has been a valued partner of DWA since 2013. The Demandbase integrated ABM solution helps businesses identify companies across the web, so they can accurately target specific accounts in real time and then engage those accounts with advertising, website personalization, and sales conversion solutions. Marketers can accelerate revenue growth by targeting accounts with the most potential across the entire funnel.
Demandbase created the ABM certification to give marketers the education and skills they need to successfully implement ABM strategies. By the end of the training session, participants will understand how to align Sales and Marketing teams, learn proper execution and measurement of ABM tactics, and have a 30-60-90 day plan for implementing an ABM strategy.
“We are excited to be working with agency partners like DWA to help our clients see better performance and scale their ABM initiatives.” -Kent Ragen, vice president of channel sales at Demandbase. “As we enter into the first day of The Marketing Innovation Summit for B2B, registration for this course is completely sold out – with more than 300 participants. It’s clear that the number of B2B marketers who want to acquire an ABM skillset is rapidly growing and our course will ensure that they can now scale their ABM initiatives and realize its strategic performance."
DWA recognizes the value of integrated ABM initiatives for its B2B technology clients as a core component of a broader media and communications strategy. The certification represents DWA’s commitment to providing clients with the most effective ABM strategies, by ensuring employees receive the training they need to become experts on ABM. “While ABM can provide a huge return if executed correctly, there are many different pieces of the strategy that play a role in its success,” said James Miller, SVP of Business Development at DWA, “We are thrilled to become the first agency with certified ABM strategists on our team who can understand the key steps in developing exceptional ABM strategies and campaigns for our clients.” Demandbase is a pioneer in the ABM world, and DWA views the partnership as a way to provide top tier ABM services to clients.
DWA is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people. That's why you'll find us at the intersection where media, technology and strategic marketing meet. Operating from eight offices around the globe covering North America, EMEA and Asia Pacific, DWA offers a range of programs such as programmatic media, marketing automation, account-based marketing and content marketing consulting - all for hundreds of the world's best technology companies. For more about DWA, visit www.dwamedia.com.