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Jonathan So to Present at 8th Annual Employer Healthcare & Benefits Congress

Palm Beach Gardens, FL, April 24, 2016 --( Jonathan So, Senior Director of Health Care Initiatives at the Detroit Regional Camber and 2015 Health Policy Fellow for the Center of Healthcare Research and Transformation will speak at the 8th Annual Employer Healthcare & Benefits Congress (EHBC) in Washington D.C. The conference will take place from September 25 – 28th, and will feature three days of education and networking in the nation’s capital.

In his role at the Detroit Regional Chamber, Jonathan oversees multiple programs and provides consultative services to small and medium-sized businesses on business growth, health care, and innovation. He also manages HealthForward, a program providing advisory services to large and medium-sized self-funded employers to improve their wellness programs and employee engagement and drive health value in these organizations. As a Policy Fellow for the Center of Healthcare Research and Transformation, Jonathan advises health service researchers and policy makers on the effects of health care legislation to the business community.

Jonathan has been a featured healthcare speaker on behalf of Blue Cross/Blue Shield of Michigan and appeared on Detroit Public Radio. He currently serves on the Automotive Industry Action Group’s Health Value Task Force, the Michigan Health and Hospital Association’s Business Advisory Council, and the Medical Main Street Advisory Council.

Jonathan’s presentation is titled “Millennial Engagement in Health Consumerism” which will help attendees to engage and educate the millennials in their workplace in their health. More and more millennials are joining the workforce, so much so that in an estimated four renewal cycles they will comprise close to half the workforce. This generation has the potential to shift current consumer behaviors, as they are open to learning new technologies, communication channels and even ways of navigating the healthcare delivery system. Don’t miss this unique opportunity to better understand the millennials in your workplace.

“The millennial generation has characteristics and values that make them primed to be the first-generation who navigate the health care system as a proactive consumer,” said So. “Employers need to engage this group early and often as they develop the purchasing habits that are going to shape in the industry moving forward.”

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About the Employer Healthcare & Benefits Congress

With multiple initiatives and platforms to unite the thriving employer healthcare industry, the Employer Healthcare & Benefits Congress (EHBC) is one of the largest US healthcare and benefits conferences in the country focused on educating employers, agents, brokers & consultants and service providers. With up to 2,500 attendees and up to 130 exhibitors and sponsors the opportunity to network and learn from your industry peers and leading thought leaders is endless.

In addition to hosting its annual Congress, the EHBC is passionate about providing exceptional education to transform industry professionals into leaders. Through Specialist Certifications in Healthcare Reform, Corporate Wellness, Self Funding, and Voluntary Benefits, the EHBC offers robust certification programs with advanced educational requirements, comprehensive exams and continuing education resources.
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