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Beige Market Intelligence Asks Whether Boxlight and Mimio Together Can Go Heads on with SMART and Promethean in the Interactive Display Market

Beige Market Intelligence has recently published a new report on Strategic Assessment of Worldwide Interactive Display in Education Sector. BenQ, BOXLIGHT, Egan Visual, Hitachi, Julong Educational, Mimio, NEC, Panasonic, Promethean World, Ricoh, Samsung, Seiko Epson, SMART Technologies, Vestel are leading the interactive display in the education market.

Chicago, IL, April 29, 2016 --( Interactive display market in the education sector is dominated by handful companies. These companies are:

1) SMART Technologies
2) Promethean World
3) NEC

The above three companies together make more than 70 percent of the market share. SMART Technologies is the leading vendor in interactive display in education sector and holds the maximum market share. The company has captured the maximum share since the inception. Many big names came to the market, many tried to break the market but SMART Technologies continued to be the leading vendor.

SMART Technologies innovated the first large-format interactive flat panel and fully integrated projector in 2013. The whiteboard manufactured by the company are used by 40 million students worldwide. The products of the company have penetration across 175 countries globally. In 2014, the company sold close to 300,000 interactive display units. The overall revenue generated from sale of interactive devices was US$464.95 million in 2014. The company reported that 80 percent of the overall revenue was procured from the education sector.

The education business segment of SMART Technologies generated 80 percent of the revenue of the company in the 2014. The solutions provided by the company have been installed across 2.8 million classrooms worldwide. The education products are distributed by resellers across North America, EMEA, Latin America, APAC, and Caribbean.

Promethean World is one of the leading manufacturers of interactive learning technologies. The company also manufactures and supplies electronic equipment mainly interactive display systems, interactive assessment technologies, and complementary audio-visual equipment along with educational software. It was incorporated in 2010 and is based in Blackburn, UK.

The company is diversified across North America and other regions such as the UK, France, Germany, Russia, Vietnam, Canada, China, Italy, and Netherlands. However, 54.94 percent of the net reported revenue of the company is generated in North America. It has two product segments: Interactive display systems and accessories, and Learner response systems and assessment. As of 2014, 1.3 million interactive display systems manufactured by the company has been installed globally. Also, 6 million student response handsets were deployed worldwide. It is also a provider of online interactive whiteboard teacher community under the brand name Promethean Planet and has registered 2.1 million users globally.

Both SMART and Promethean major part of the revenue comes from North America and Europe and this is where the problem lies. The North America led by US and Europe led by UK has a high penetration of interactive displays. Approximately 97 percent of classrooms in UK and 61 percent of classrooms in the US have already installed the interactive display systems by 2015. Thus, the Interactive Display markets in education sector in these regions are saturated.

Boxlight along with Mimio derives maximum revenue from North America. Though Boxlight has presence in Latin America and Asia but SMART Technologies, Promethean, NEC, and BenQ, are have strong presence is Asia where the demand for interactive display is increasing. In fact, SMART Technologies is deep rooted in Asia and it will be difficult for Boxlight to crack up the market share there.

Europe, apart from UK, is also a growing market for interactive display, the demand for interactive will cross 1 million units in next five years from current 400,000 units in 2016. Boxlight has to mark its presence in such high growth market.

Middle-east and Africa is also a growing market for interactive display market, SMART Technologies and Promethean is present there. on the other hand, Boxlight needs to enhance its presence in Middle-east and Africa to go heads-on with SMART and Promethean.

The advantage which Boxlight and Mimio have together is they are now heavyweight and has good portfolio of interactive hardware and software, which makes it one-stop solution for all interactive display requirement for the educational institutions.

Mimio products are distributed to 600,000 classrooms across the globe. The company has won many awards such as 2014 Award of Excellence by Tech and Learning Magazine for the MimioMobile application, e-School News 2014-15 Readers Choice Award for its online teaching community, and 2013 Award of Excellence for its interactive projector by the Tech & Learning magazine’s 31st annual Awards of Excellence program.

With the award winning product line of Mimio, Boxlight is definitely at the better position and it has a strong portfolio to compete with the leading vendors such as SMART Technologies and Promethean World. Having said that SMART Technologies and Promethean are like giants in the market and in short-terms they has no major threat from Boxlight and Mimio. But with the stronger portfolio and diversified geographic presence, in mid-term Boxlight will definitely emerge as the threat to top vendors in the interactive display market in education sector.

In next five years, Beige Market Intelligence expect the competitive scenario to change and Boxlight to emerge as the leading vendor in worldwide interactive display market in education sector.
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Beige Market Intelligence
Jency Jacob

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