EventMingle Creates "MyDealerExpo.com" as the Official Social Networking Solution for Dealer Expo 2008

Advanstar selects EventMingle as their event based social networking platform for Dealer Expo 2008.

Bend, OR, January 10, 2008 --(PR.com)-- EventMingle today announced it has been selected as the official online social networking application for the 2008 Dealernews International Powersports Dealer Expo, February 15-18, 2008 at the Indianapolis convention Center & RCA Dome, Indianapolis, IN. Dealer Expo is the largest business-to-business trade event for the powersports industry in the world.

For Dealer Expo 2008, EventMingle has created a custom online community for their attendees, speakers, exhibitors and press called MyDealerExpo. You can find it on the web at http://www.MyDealerExpo.com.

MyDealerExpo offers participants these features:

• Matching and Collaboration Tools – MyDealerExpo will match attendees, speakers and exhibitors based on their personal profile and goals for the event. MyDealerExpo promotes networking among all participants.
• Internal E-mail System – Attendees, speakers and exhibitors will use MyDealerExpo's built-in e-mail system to communicate without revealing personal contact information.
• Advanced Search Features - Participants can search for people based on location, title and interests. Attendees also can meet other people who plan to attend a specific conference session or Exhibitor. Exhibitors can connect with attendees interested in their specific products and services, find Speakers who are covering their products and can also identify other Exhibitors who would make a good business partner.
• Detailed Online Exhibitor Directory - Exhibitors can publish extended information, including a searchable product directory, current news releases and scheduled booth events. Exhibitors also can give attendees the ability to schedule appointments with booth personnel.
• Press Center - Attendees can use the MyDealerExpo portal to view all recent news releases from exhibiting companies.
• Message Forums - The message forums allow people to discuss exhibitors, news releases, products, special events, exhibitor giveaway items and job postings.
• The Daily Planner – Participants will create a detailed to-do list they can take with them to the event. MyDealerExpo becomes attendees’ personal assistant in helping them get organized for the event before leaving for the airport.

“A social networking site is the next logical step for Dealer Expo®,” explained Trevor Trumbo, Show Manager. “The show is about bringing buyers and sellers together, and MyDealerExpo.com provides another way for our customers to connect. Attendees spend the weeks leading up to the show determining where they should spend their time at the show, while exhibitors are trying to ensure the decision-makers and buyers stop by their booth. By enabling both attendees and exhibitors to contact one another before the show, MyDealerExpo provides them with the tools to schedule meetings and communicate with decision-makers on several different levels.”

“We’re very pleased to be working with Advanstar to build their custom event-based community for Dealer Expo 2008. This is exactly the type of trade event that EventMingle was designed to improve. Buyers, retailers, distributors and suppliers will all be able to use MyDealerExpo.com to improve networking and planning before they leave for Indianapolis in February.” Said Jim Harrer, co-founder of EventMingle.

Dealernews International Powersports Dealer Expo

As the largest and most comprehensive trade show in the powersports industry, Dealer Expo® is the industry gateway for vital business resources. Buyers, retailers, distributors and suppliers all depend on this event to help them make buying and selling decisions, find new profit centers, learn the latest technological advances and learn new ways to grow their business.
www.dealerexpo.com

About Advanstar

Advanstar is the largest producer of trade shows and conventions for the powersports industry worldwide including the Dealernews International Powersports Dealer Expo, Big Twin West and the Cycle World International Motorcycle Shows® presented by Toyota. It also publishes the leading trade magazines Dealernews and Big Twin Dealer®, as well as event-associated consumer publications Powersports Magazine and the Sturgis Guide.

About EventMingle

EventMingle is the first Web-based, online social networking technology designed to cater to the tradeshow industry. EventMingle enables attendees, exhibitors and speakers to collaborate online prior, during and after the event. EventMingle improves networking among all participants while helping participants create an “action plan” prior to leaving for the event. EventMingle was launched in December 2005.

EventMingle is a wholly owned subsidiary of Specialty Match Network, a privately owned company based in Bend, Oregon. See http://www.EventMingle.com for more info.

For more info about EventMingle, contact Jim Harrer, 949-607-0980

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EventMingle
Jim Harrer
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http://www.EventMingle.com
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