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Put the Spirit Back Into Valentine’s – Send an Anonymous Message for Free

Mysterious messages from anonymous admirers are a thing of the past as restaurants and retailers put the pressure on couples to show their love with finance, not romance. Big White Wall, the emotional health specialists, are campaigning to bring back the true spirit of Valentine’s Day.

London, United Kingdom, January 11, 2008 --( Valentine’s Day is meant to be a celebration of love but it often leads to its destruction. Research by American psychologists has shown that relationships under stress are more likely to snap than strengthen on February 14th - a low-key saint’s day has been transformed into a multi-million dollar industry with over 1 billion Valentine’s cards sent every year.

Big White Wall Founder, Jenny Hyatt, comments: ‘Valentine’s Day has become a marketplace for emotions with enormous pressure on people to show their love through expensive gestures and gifts’. Hyatt continues: ‘Once a year, the amount we are loved seemingly becomes measured by the value of the gifts, chocolates or roses we are given. Love is a core and transformative emotion; giving it a price tag can be dangerous for any relationship.’

People have lost sight of the romantic tradition of receiving anonymous handwritten notes from secret admirers. Such a tradition dates back to 14th February 269 AD when St Valentine reputedly left a farewell love message for the jailer’s daughter signed ‘From Your Valentine’.

Big White Wall is encouraging singles and couples alike to reclaim the true spirit of love and put the romance and mystery back into Valentine’s Day. At, people can send an anonymous message, image or picture to a loved one on a free personalised brick from the wall straight to the inbox of someone special; once sent, the brick is added to The Big White Wall for all to see.

The message for Valentine’s Day 2008 is simple – let your heart speak openly, honestly, anonymously and above all – for free.

Jenny Hyatt, Founder of Big White Wall, is available for interview.

Note to editors:
Talking about sensitive or highly emotional issues often makes people feel vulnerable and unable to express themselves fully. On Big White Wall it’s easier as members have complete control over their own privacy; by remaining anonymous they can be open and honest and build a truthful online identity.

The Wall offers members a variety of ways to express how they really feel. Using words, photos or drawing, users create bricks to better describe their worries, concerns or secrets before adding them to The Wall. The bricks are a form of digital graffiti and become part of an infinite and permanent wall of human emotion.

The Brick Builder is simple and fun to use and with integrated tagging users can easily and quickly meet others from The Wall with similar interests, needs and knowledge. They can also explore their issues further by asking questions or sharing reflections and experiences in the dynamic and totally organic Talkabout section.

Big White Wall was launched in October 2007 and is currently in beta.

Clare Spurrell Head of Editorial

Contact Information
Big White Wall
Clare Spurrell
+ 44 (0)20 7060 1677

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