BlueStar Distributes Toshiba ST-A10 TouchPOS Terminal

Designed to withstand severe thermal and humid conditions, this terminal is also designed to promote face-to-face communications with an ultra-small footprint.

Florence, KY, January 10, 2008 --( BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, RFID and Mobility products, is announcing its distribution of the new ST-A10 TouchPOS Terminal from Toshiba TEC.

The ST-A10 TouchPOS Terminal is designed to withstand severe thermal and humid conditions, powerful fluctuations, and radio interference, and is also designed to promote important face-to-face communications with an ultra-small footprint and sleek vertical lines.

In addition, Toshiba’s TouchPOS boasts breakthrough VIA TwinTurbo technology that allows the processor to switch between ultra low power modes to full speed operation in a single clock cycle, resulting in consistent performance with no stutters.

“We are excited about this all new product which had been specifically designed by Toshiba TEC for our market and channel. The ST-A10 offers ease of maintenance, lower power consumption, exceptional heat dissipation, and legendary Toshiba quality; which all provide the lowest total cost of ownership to the customer,” says Chuck Prince, Senior Manager, Retail Division.

“The ST-A10’s small footprint and new sleek design are just what the Retail community is looking for. The ST-A10 helps retailers increase valuable display space on cash wraps for high-margin impulse purchase products,” says Mark Fraker, BlueStar’s VP of Marketing.

About Toshiba TEC America and Toshiba TEC Corporation
Toshiba TEC Corporation, a global leader in information technology has set industry standards for quality, innovation and reliability in hospitality Point-of-Sale systems and Toshiba TEC Corporation’s range of POS equipment is second to none, with something to suit every sector in the industry. Whether it's a stand-alone machine for the small retailer or a fully networked solution for a multi-branch, multi-lane supermarket, Toshiba TEC Corporation products will provide the solution.

About BlueStar
BlueStar is a leading solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to

Kacey King