New York, NY, May 10, 2016 --(PR.com
)-- At the culmination of the three-day HRO conference in Chicago, New York-based Sparc was recognized as the best new technology in recruiting. The TekTonic Award is awarded annually to the most innovative and disruptive new product in the recruiting industry.
Sparc is a new multi-media platform for advertising job opportunities and engaging passive candidates. Sparc's job profiles are video-based and mobile-friendly, which makes them more accessible and attractive to Millennial job seekers than traditional job postings. Sparc's engaging content offers candidates authentic insight into companies and positions, and enables Sparc’s clients to attract more high-quality applicants than traditional recruiting tools.
“Sparc is designed to get jobs in front of qualified candidates,” says Maury Hanigan, CEO of Sparc. “Job boards are too passive a resource and do not take advantage of the social media and the mobile viewing habits of today’s candidates."
HRO’s panel of judges reviewed a record number of new technologies this year, as innovation in the field has steadily increased. TekTonic Awards were created to help employers identify technologies that genuinely improve recruiting productivity. Sparc was chosen for its ease of use, appeal to candidates, and scaleability.
“Leading companies who want top talent use the best tools and we are honored to be recognized by HRO as the best in class,” concluded Mrs. Hanigan.
Sparc is the powerful new recruitment marketing tool that engages today’s most sought-after talent. Candidates meet their potential boss and co-workers through 20-second videos that are short enough to keep their attention but powerful enough to draw their interest. Sparcs are designed to be viewed easily on mobile devices and shared quickly on social media. Each Sparc has a unique URL which employers include in InMails, post to Facebook, tweet and share on all other social media channels. Employers can also integrate Sparc into their company careers page for maximum visibility.
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