Appliance Repair Company in Indianapolis, IN, Turns to Web Marketing Techniques to Reach Locals

Indianapolis, IN, May 12, 2016 --(PR.com)-- Homeowners in the greater Indianapolis area in need of refrigerator repair, dishwasher repair, and other appliance repairs will soon have a much easier time finding the best technician for the job. Through a new partnership with the online marketing experts at Prospect Genius, locally owned appliance repair business High Definition Appliance is taking steps to improve its web presence. By ensuring that the process of finding its website is smooth and hassle-free, High Definition Appliance can better connect with local appliance owners who need the services it offers.

Why is it so important for a small business to be active and visible online? A recent SCORE small business association report found that only 51% of small businesses nationwide have a website. With Prospect Genius’s help, High Definition Appliance will join that web-savvy majority. The move may help the company gain a leg up over appliance repair businesses that aren’t online, while also becoming more competitive with those that are.

Prospect Genius utilizes a variety of tried-and-true Internet marketing techniques to boost its clients’ web performance. These include search engine optimization (SEO), directory placement, and professional content creation. Prospect Genius’s efforts should make High Definition Appliance more accessible to people in and around Indianapolis who are searching the web for refrigerator repair, washing machine repair, dryer repair, and other appliance repair services.

“In today’s digital climate, more and more people are carrying out consumer research online,” states Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “By helping High Definition Appliance stand out among appliance service providers on relevant search engine results pages, we can give the company a chance to connect with prospective customers who might not learn about it through any other medium.”

High Definition Appliance is a licensed, bonded, and insured appliance service. The business offers washing machine repair, dryer repair, and more to homeowners in and around Indianapolis.