Plano, TX, May 26, 2016 --(PR.com
)-- For people in and around McKinney who are researching local taxi services, it will soon be easier to connect with one of the most reliable cab companies in town. Metro Cab, which has been in business since 1996, is teaming up with the online marketing specialists at Prospect Genius to improve its web performance. By making its site easier to locate via an Internet search, Metro Cab hopes to reach even more potential passengers in the McKinney region.
Search engines like Google, Yahoo!, and Bing are a primary way prospective customers learn about businesses in their area offering products and services they need. In fact, after looking at billions of sample site visits, the 2016 Global Search Marketing Report from SimilarWeb found that search was the chief driving force behind site traffic. Taken together, organic and paid search are ten times more effective than social media at leading consumers to business websites. Thus, a company like Metro Cab can garner huge benefits from ensuring that its website performs well on relevant search engine results pages.
How does Prospect Genius improve its clients’ website performance? Using a process known as search engine optimization (SEO), Prospect Genius will work to ensure that search engine queries in the McKinney area that use terms like “taxi service” and “airport car service” will lead to Metro Cab’s website. Prospect Genius also calls upon other proven web marketing techniques, including directory placement and professional content creation.
“In today’s digital age, search engine performance is key in standing out online,” states Matt Gallo, a senior Internet advertiser with Prospect Genius. “Our goal for all of our clients, including Metro Cab, is to boost web prominence enough to lead to an influx of new customers.”
Metro Cab has more than 25 years of experience providing taxi service. The business offers local taxi, long-distance taxi, and airport cab rides in McKinney, and throughout the region.