Ontario, Canada, May 29, 2016 --(PR.com
)-- The critical step in any restaurant marketing plan is catching the eye of the consumer. Turnstyle improves the visibility of the restaurant marketing plan by tying the program into the restaurant's Wi-Fi access.
Whenever a customer enters the restaurant, they have the option to log into the company's Wi-Fi network. As the customer completes the log in process, they are directed to a branded login page that displays information about the restaurant, including available deals and specials. The Wi-Fi network then collects the customer's contact information when the customer is required to use an email address or phone number to use the Wi-Fi. Restaurants use the contact information to send coupons or special offers to past customers.
The Turnstyle model takes a restaurant marketing plan even further with the inclusion of automated marketing materials. A restaurant's Wi-Fi network can recognize a repeat customer entering the location and automatically send the customer an in-store coupon or introduce the customer to new products. The automated message encourages customers to spend more and return to the site more often.
Turnstyle proved its model with one of North America's largest chains: Subway. After the installation of the Turnstyle system, Subway locations saw their visitor frequency almost double and a rate of coupon redemption of 17 percent. Stores saw high rates of engagement and conversion across the board. A complete analysis of the Subway case study is available through the Turnstyle site.
Using Wi-Fi as part of a restaurant marketing plan is the next platform for business growth. As a thought leader in the industry, Turnstyle is uniquely situated to capitalize on new opportunities.
Turnstyle helps businesses with selection of insightful metrics about their customers, and maximizes their Wi-Fi services and marketing potential.
For more information, please visit www.getturnstyle.com or call 1-877-452-7180.