Zipidee Adds Celebrity Athletes to Content Marketplace

Magic Johnson, Jimmy Connors, and Nigel Foster Teach Sports on Zipidee.

San Francisco, CA, January 14, 2008 --(PR.com)-- Zipidee announced the addition of sports instruction videos, many featuring celebrity athletes, to their digital content library. Compelling sports content from basketball to kayaking is now available in the Zipidee marketplace.

Five-time NBA Champion and Hall of Fame member Magic Johnson stresses the importance of mastering the basics in "The Fundamentals of Basketball." With help from other basketball stars, including Kareem Adbul-Jabbar and Kenny Smith, Johnson shares conditioning drills and tips for improving one’s shooting and ball handling skills.

Phoenix Suns point guard Steve Nash shares his practice regimen in his video "20 Minute Real Time Basketball Workout" and offers beginner to intermediate level instruction on passing, shooting, and defense in "Individual Fundamentals."

Along with Johnson and Nash, five-time NBA All-Star “Pistol Pete” Maravich adds instructional basketball videos to the category. Nicknamed for his incredible shooting abilities, Maravich breaks down the essential elements of the game in his "Pistol Pete’s Homework Basketball" series, focusing on the mechanics of shooting, dribbling, passing, and ball handling.

Legendary tennis player Jimmy Connors amassed more than 100 titles over the course of his professional career, including five U.S. Open Championships and 2 Wimbledon Championships. Connors’ "Tennis Fundamentals" series of videos teaches doubles strategy, serve precision, conditioning exercises, and more. Tennis pros Chris Evert, James Blake, and Tracy Austin are also featured in the series.

One of the world’s most skilled sea kayakers, Nigel Foster is a renowned instructor, author, and kayak designer. His six volume video series covers simple paddling instruction, techniques for directional control, solutions to deal with capsizing, and other kayaking skills.

Zipidee has also added instructional content from SportAmerica, the world’s largest sports training company. Spanning a wide range of sports, including baseball, track and field, volleyball, and soccer, their videos tackle specific components of each sport. Baseball titles include "Explosive Baseball: Speed and Power," "Explosive Baseball: Quickness and Agility," "Outfielder’s Workout," and "Pitching A to Z," while their selection of soccer content includes dribbling and feinting workouts and drills for goalies.

Zipidee is the Internet’s largest digital marketplace for prosumer generated educational, instructional, and special interest programming. The premium content from Magic Johnson, Steve Nash, Pete Maravich, Jimmy Connors, and Nigel Foster strengthens their offering.

“These videos are a valuable addition to Zipidee’s digital library of content,” stated Henry Wong, CEO of Zipidee. “In return, we introduce the content producers to an additional revenue channel, as well as new customers who will discover them in our marketplace.”

Zipidee’s instructional sports content can be found at www.zipidee.com, under the Sports and Recreation category.

About Zipidee:
Zipidee is the Internet’s largest digital Prosumer Generated Content (PGC) marketplace for instructional, educational, health and fitness, sports, and special interest content. Zipidee has a rapidly expanding seller network of more than 600 content producers and distributors and over 150,000 repeat customers. Their platform provides the tools for media owners, from aspiring media moguls to large media companies, to market and sell original digital goods, including video, audio (books and music), eBooks, mobile content, and more, to complement existing sales channels. By giving sellers the freedom to choose how they distribute their digi-goods, from business model to price point, Zipidee allows buyers and sellers to rule and transact in an open marketplace. The Zipidee marketplace receives over 300,000 visitors per month, browsing through more than 1 million pages of digital goods for sale. Zipidee is a privately held San Francisco-based company and is venture-backed by leading investors. For additional information on the Zipidee marketplace, please visit www.zipidee.com, www.totalvid.com, and www.videowaza.com.

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