Kent, United Kingdom, June 20, 2016 --(PR.com
)-- Pollstation, a social networking startup, attracts over 130,000 UK votes and 20,000 site registrations in first three months.
With the premise of giving people the opportunity to learn about, vote on, and debate Britain’s EU referendum, Pollstation has burst onto the social media scene with its pilot microsite.
Designed to validate its concept and build early traction “The EU Referendum by Pollstation” is the company’s first public outing and previews the company’s plans to provide neutral subject briefings alongside polls and debating forums.
The site’s surge in activity has been achieved with negligible marketing spend - and owes its success to word-of-mouth and some neat technical wizardry.
Luke Wheeler, the company’s founder explains: “What we’ve developed is a way for users to share live poll results through an image share. It’s well known that visual media generates more interest on social media, so our system renders live results images on a near real-time basis. This creates a tight viral loop whereby users see the live poll on social media, follow the link to the site, vote, and then share the latest live result with their network.”
The company’s next stage is to launch its multi-issue social polling app “Pollstation,” which the company has been building in tandem with its EU referendum project. The full app will be available this summer on the web, android and iphone - and will cover a wide range of “big issues” from the popular genres of politics, sport and entertainment.
Insofar as the Referendum is concerned, what insights can Pollstation offer?
“At this stage our primary objective is participation rather than scientific accuracy. While our poll has a large sample of unique UK users - much like a petition, it’s self-selecting - so it shouldn’t be considered to be representative of the nation as a whole. Equally, it is unweighted so we are dealing in raw data. That said, our poll strongly suggests that the prevailing sentiment on social media is for the UK to leave the European Union, and that this sentiment is strongest amongst men between the ages of 35-64. There’s certainly a lot of passion and desire to express one’s view of the debate privately or publicly - and our poll gives people the opportunity to do just that,” says Wheeler.
Pollstation’s EU Referendum microsite can be found at http://www.pollstation.uk
Pollstation is a social media business setting out to provide internet users a unique online experience by combining online news journalism, market research, and social networking. Currently in development and scheduled for launch this summer, the UK edition of Pollstation’s app will be available for download on Android and iPhone, and as a conventional website accessible via any desktop or mobile Internet browser. The platform will host briefings and polls on a range of subjects from politics, sports and entertainment - and will offer users the chance to discover, learn about, vote on, and debate the "big issues." For more information please visit www.pollstation.com.