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BrandingBusiness Shares the Power of Data-Based B2B Brand Building

Award-winning agency presents new research methodology built specifically for B2B brands.

Irvine, CA, June 22, 2016 --( BrandingBusiness – a leading brand strategy agency with offices in California, New York and London – is hosting a webinar on Thursday, June 23rd, to demonstrate the Brand Performance Platform™. The BPP is a quantifiably-driven research and decision-making methodology specifically designed and built for B2B brands.

“For decades, B2B marketing executives have been searching for their version of the Holy Grail – a quantifiable way to ensure that the strategy and investments made to build a brand is creating differentiation, driving sales and revenue growth and enhancing market value,” said BrandingBusiness Founding Partner Ryan Rieches. “Our Brand Performance Platform is a rigorous research methodology designed for B2B executives to benchmark, quantify, position and manage B2B brands in line with the company’s business growth objectives.”

Rieches added, “The Brand Performance Platform has been validated across industry verticals and utilized to build and monitor some of the world’s strongest brands, including Huawei, ZS Associates and Elsevier.”

The Brand Performance Platform provides a fact-based approach to measurement. Tailored to the needs of B2B brands, it works within a framework that measures brand strength in the marketplace and the extent to which it delivers business results. Additionally, it supports the organization by identifying the levers that will set the brand on a growth trajectory.

Comprised 100% of real market data, the platform is unlike other brand assessment systems. It does not employ any “consultative opinion” or other highly subjective elements. It is truly the “voice of the customer” with regard to the competitive strength of the brands studied. The platform captures the critical components that distinguish powerful B2B brands, and offers a framework for supporting the brand in its role of delivering business value.

“The platform offers a research continuum for aligning brands with business goals by competitively benchmarking your brand, identifying drivers of choice, pinpointing actionable brand positioning strategies against growth-market segments, and monitoring and managing brand performance against key indicators,” explained Rieches.

To register for the BrandingBusiness webinar presenting the Brand Performance Platform, visit: The webinar will take place at 9 am Pacific/12 pm Eastern on Thursday, June 23, 2016.

About BrandingBusiness
BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 20 years, have worked with American Airlines, Cisco, Constellation Energy, Elsevier, Huawei, ITT, Pacific Life, Sharp, Sage Software, and Toyota Material Handling USA, among other companies. BrandingBusiness has offices in Irvine, Calif., New York City and London.
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