Verrex Appoints Lourdes Collins as Business Development Director in Boston

Well-known Boston leader lends her strategic talents to the global AV integrator.

Boston, MA, June 23, 2016 --( Verrex, an APEx-certified global provider of superior AV technology solutions and experiences announced that Lourdes Collins has joined the AV systems integrator as Business Development Director – New England & Canada, based at its Wilmington-MA office. Ms. Collins will be responsible for creating opportunities for the company’s continued growth in this key region by building and maintaining a network of influencers and decision makers. She will focus on educating the market on Verrex’s unique value proposition and the benefits of working with a highly-certified, in-region partner. She reports directly to Vice President of Marketing & Business Development, Theresa Hahn.

“Navigating the complex world of Boston’s architect, design, and construction communities is a challenge,” said Hahn. “We are extremely pleased Lourdes has joined us with this expertise. She not only reaches key players, but has the strategic insight to identify opportunities, successfully position Verrex, and articulate our message to the market. I look forward to Lourdes playing a significant role in our continued growth.”

Collins joins Verrex with over 15 years of experience developing key relationships within the A&D, high-tech, end user, and built-environment communities. Career highlights include SVP of Strategic Alliances at Red Thread – Steelcase Dealer; Regional Manager at Kimball International; Director of Architecture & Design Initiatives at Teknion LLC; and Director of Architecture & Design – North East Region at Haworth. She attended Universidad Nacional Autonoma de Mexico (Mexico City) and Wheelock College (Boston), and has completed Sales Management and Leadership programs at Ivey School of Business (Toronto).

“Having been in the commercial interiors business for 15 years, and having experienced firsthand how technology is driving and changing the way we work and approach business in the 21st century, I wanted to work for a company that is in the forefront of this exciting and very important trend,” said Collins. “As we continue to design and create environments that will cater to and service a diverse work force, we need technology solutions that will create positive results in the areas of collaboration and conferencing technologies. I believe Verrex will allow me to succeed in building and creating long term relationships that will bring value to our clients and partners in New England.”
Theresa Hahn