Toronto, Canada, July 06, 2016 --(PR.com
)-- EQ Works and MobileXCo have teamed up to provide a digital to in-store solution that allows brands and agencies to take advantage of a whole new level of transparency within their retail marketing efforts.
While online purchasing has increased in recent years, making it easy for brands to keep track of their marketing efforts, it is estimated that between 85-90% of all transactions still occur in-store. This has left marketers desperate for a system that allows them to track how their digital efforts are translating into in-store purchases.
Enter Tether™ Experience Marketing Platform
With Tether™, advertisers can draw a direct-line-of sight between a digital ad and an in-store purchase.
This seamless digital to in-store solution provides marketers with more transparency than ever before. Not only is the loop from impression to purchase closed, but the location and timestamps of each coupon request and redemption is tracked. The result is a detailed breadcrumb trail that can surface valuable data and insight previously unavailable to many marketers.
EQ Works’ chief executive, Geoff Rotstein believes that transparency is a key component of the marketing process.
“Transparency, in my experience, is a key factor in optimization,” said Rotstein. “And over time, increased optimization leads to the most effective campaigns.”
“This partnership is unique in that we’re providing a complete advertising solution designed to draw the focus away from impressions and clicks and toward metrics that really matter, like in-store traffic, and sales,” said Peter Pinfold, co-founder, MobileXCo.
How It Works
Using EQ Works’ geo-location technology, consumers are served ads on their mobile devices when they are within a specific range of a physical store.
Once an ad is clicked, MobileXCo’s technology reaches consumers with a one-time use mobile coupon.
The coupon redemption process is extremely easy for retailers to implement and for shoppers to use – all you need is a smartphone.
There are no apps to download or special equipment required at the point-of-sale, thus removing the two biggest hurdles for mobile coupon adoption.
Coupon delivery is done by text message and redemption handling in-store is done without the need for any change to existing point-of-sale systems.
About EQ Works
EQ Works provides a smarter way to target customers. The Company uses its real-time technology and advanced analytics to detect the actionable data that boosts performance for all web, mobile, social and video initiatives. EQ Works balances the many components that comprise the complex advertising ecosystem and establishes equilibrium for reaching the right audience at the right time through any web or mobile device.
The Mobile Experience Company is a mobile solutions provider that specializes in mobile-first retail experiences. Tether™ - a mobile marketing platform that helps retailers build, manage & measure personalized marketing experiences.