Mims Distributing Company Announces Addition of Mexican Soda, Jarritos

North Carolina Wholesale Beverage Distributor Expands Soft Drink Lineup with Popular Mexican Soda Made with Real Fruit Flavors

Raleigh, NC, July 08, 2016 --(PR.com)-- Mims Distributing Company, a wholesale beverage distributor in North Carolina, has announced the addition of Jarritos to its portfolio. Jarritos, a Mexico-based line of natural-flavored soft drinks, is the No. 1 Mexican soft drink brand in the United States.

More than fifty years ago, Jarritos was introduced as Mexico’s first national soft drink. Today, Jarritos is the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon. Whether it is the distinctive glass bottle or the eleven unique and great fruit flavors, Jarritos can be found throughout the US in major and independent grocery stores, Mexican restaurants, taquerias, catering trucks and convenience stores.

Jarritos flavors are a reflection of Mexico in its array of traditional Mexican flavors made with 100% real sugar and natural flavors including: Tamarind, Mandarin, Fruit Punch, Jamaica, Lime, Grapefruit, Guava, Pineapple, Strawberry, Mango and Cola.

Novamex, a private company in El Paso, Texas, owns the Jarritos brand and the rights to market its products outside of Mexico; it has been selling Jarritos in the United States for 30 years along with Sidral Mundet, Sangria Señorial and Mineragua.

“We are excited to expand our lineup with Jarritos,” said Chip Mims, CEO of Mims Distributing Company. “The brand already has a loyal fan base in North Carolina, but we’re looking forward to helping make Jarritos the go-to soda for even more people in the state. The natural fruit and sugar used in each bottle of Jarritos makes it stand out in a crowded beverage market.”

“This new partnership will allow Jarritos to reach more customers in North Carolina,” said Luis Fernandez, CEO of Novamex, parent company for Jarritos. “Many people in the state already know and love Jarritos, but through this partnership with Mims Distributing, we’ll be able to reach more shelves and therefore more people in the state. After one sip, I’m confident soda drinkers will recognize the superior taste of Jarritos and become fans for life.”

New Media Content:
Mims Distributing Facebook page: http://www.facebook.com/MimsDistributing
Mims Distributing Twitter account: https://twitter.com/mimsdist
Mims Distributing Instagram account: http://instagram.com/mimsdist

Jarritos Website: http://jarritos.com
Jarritos Facebook: https://facebook.com/Jarritos
Jarritos Twitter: https://twitter.com/jarritosnation
Jarritos Instagram: https://instagram.com/jarritos/
Jarritos Pinterest: www.pinterest.com/jarritosusa/

About Mims Distributing:
Mims Distributing Company, established in 1964 in Raleigh, North Carolina, is a family-owned beer and wine distributor servicing the entire state of North Carolina. The company offers the MillerCoors brands that domestic beer fans enjoy, and maintains extensive knowledge of what’s brewing in the craft beer industry. These expert brew sellers also share their passion for excellent beers on Tales from the Cask, a popular award-winning craft beer podcast covering everything from locally grown hops to seasonal ales and beyond. A proponent of the Triangle’s craft beer explosion, Mims Distributing offers favorites from AleSmith Brewing Company, Anchor Brewing, Carolina Brewing Company and Sierra Nevada Brewing, to name a few. Mims Distributing also recently reentered the wine distribution business. In addition to believing in the delicious beers and wines they sell, Mims Distributing is committed to supporting the local community, donating more than $60,000 in financial and in-kind donations to area nonprofits each year. A family-friendly company, Mims Distributing was the recipient of the 2013 and 2014 Carolina Parent Family-Friendly 50 award. Mims Distributing is also dedicated to sustainability as a way of life, and in 2013 was recognized with a Triangle Commercial Real Estate Women (TCREW) Champion Award in the Green and Sustainability category, as well as named a top three “green” Triangle business by Raleigh Downtowner Magazine. As always, Mims Distributing advocates for drinking in moderation. For more information, visit http://www.mimsdistributing.com.

About Novamex
Novamex markets a variety of Mexican food and beverage brands. Each being a leader in its category in Mexico, and widely recognized by Mexican-American consumers in the U.S. Novamex holds the exclusive distribution rights of these brands in the U.S. through related companies, partnerships, and long-term distribution contracts. The company was founded in 1987 with its founders vision of “being at the right place at the right time” in order to offer its products to Hispanic families, who represent the highest population growth rate in the U.S. In the last 8 years, Novamex broaden its communication efforts for some of its brands by reaching out to multicultural millennials. Novamex success is due to a wide knowledge of its Hispanic and multicultural consumers and a philosophy of investing in brands for the long-term through a fully integrated marketing strategy for its ever-evolving consumer.
Mims Distributing
Ashley Warren