New York, NY, July 23, 2016 --(PR.com
)-- For further details, please visit: https://theknowledgegroup.org/event-homepage/?event_id=1324
About Mark Montanaro
Mark Montanaro is the managing attorney at Montanaro Law, P.C. who represents new and established entrepreneurs, businesses, and agencies with their advertising and marketing strategies. Clients seek Mr. Montanaro’s guidance at all stages of their business endeavors. He regularly advises clients in relation to complex contract negotiations; more specifically in connection with real estate, intellectual property, digital media rights, entertainment, software licensing, and the purchase & sale of enterprises. In conjunction with advising and practicing law, Mr. Montanaro sits on various panels discussing Social Media, Sweepstakes, and Promotions Law. He is a former cable television legal and business affairs executive, and also has worked for the publisher of a lifestyles magazine focusing his attention to the legal issues of print and digital advertising and marketing. Mr. Montanaro also serves as a television game show consultant working with show creators, producers, and distributors to ensure that game shows, reality competitions, and award programs are produced fairly, honestly, according to their rules, and in the manner described to the public. He is an adjunct professor teaching various aspects of law and ethics, as well as an advisor to prelaw and business academic organizations.
About Montanaro Law, P.C.
Montanaro Law is a New York law firm representing clients ranging from individuals to entrepreneurs and private companies. They have expertise in advertising and marketing, internet & e-commerce, corporate law, real estate, intellectual property, litigation, general business, and vehicle and traffic law. They understand that their clients need effective solutions to their individual legal issues. Therefore they provide practical counsel and strategies by working proactively with their clients. They offer both broad and specialized services in all areas of they practice.
Many businesses worldwide have relied on sweepstakes or contests in order to attract customers and raise brand awareness. In the past few years, this kind of marketing practice has found its way on social media where it is proved to reach a wider audience than when it is a part of an in-store promotion. However, sponsors of such promotional campaigns shall first understand the differences between each type: sweepstakes, contests and lotteries to avoid confusions and unwanted costs.
A sweepstakes promotion typically involves the chance for an entrant to win a prize with no purchase, payment or other consideration required. Similar to this, contests give a chance to win a prize, but shall be based on effort, skill or merit. Lotteries on the other hand, requires purchase, payment or other consideration for an entrant to have the chance to win a prize. This type of promotion is exclusively run by the government, and is considered illegal when sponsored by private entities.
Although there is no government agency that directly oversees social media sweepstakes and contests, both the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) might step in when a scam happens. Additionally, each state has its own set of laws regulating promotions. Each law is different, thus, companies must check the applicable state's law before starting a promotion. But, these are not the only legal considerations. Most social media platforms have set forth specific guidelines that user must follow. When a promotion sponsor violates these guidelines, its promotion could be suspended or have the entire social media account de-activated.
In this two-hour live Webcast, a panel of key thought leaders organized by The Knowledge Group will provide an in-depth analysis of the fundamentals of Promotional Sweepstakes and Contests in Social Media. The speakers will also provide their expert thoughts and insights on how to ensure compliance to the rules of social media sites and more importantly, the state and federal laws that regulate online promotional sweepstakes and contests.
Key topics include:
- The Three Elements of Illegal Lottery
- Understanding Sweepstakes and Contests on Social Media Platforms
- State Laws Governing Promotions
- Best Practices for Keeping Promotions Legal
- Recent Trends and Developments
About The Knowledge Group/The Knowledge Congress Live Webcast Series
The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register for an event, please visit: http://theknowledgegroup.org/