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dmexco 2016: e-Spirit Supports Companies to Get Ahead in the Digital Race

At this year's dmexco 2016, Europe's leading digital marketing exposition and conference, content expert e-Spirit gives advices for starting the digital race from the pole position. Topics in focus: Digital Content Hub strategies and Cloud offerings.

Dortmund, Germany, July 23, 2016 --( How to monetize content and increase sales with a Digital Content Hub
In the coming years, the global economy expects enormous growth as a result of digitization, automation and digital transformation. Such growth will challenge companies to gain a lead in the digital race and to benefit from it. At the dmexco 2016 trade show, e-Spirit will be demonstrating how companies can overcome this challenge and be the first over the finish line. The content management experts will present their FirstSpirit Digital Content Hub in Cologne, Germany, September 14-15 in Hall 8, booth A-31. e-Spirit presents this solution strategy as well as flexible cloud offers, supporting corporate digital transformation processes and helping companies to earn revenue from their content simpler and faster.

Digital Content Hub will earn revenue with high-quality content
Content is fueling the digital transformation. Its greatest strength unfolds when it reaches the right customer at the right time through the right channels. Using the FirstSpirit content management system (CMS) as a Digital Content Hub, companies can do just that and generate sales with their marketing strategies and a target-group specific presentation of content. This solution approach brings together on one central hub all remote employees, systems, applications, data and content needed to perfectly reach all touchpoints along the customer journey. It enables companies take the decisive step to utilize their content in the context of their business goals under the motto “Monetize your Content!” Personalized content is one stop along this path and, in the spirit of true omnichannel communication; it can be made available at every touchpoint, regardless of channels, countries and languages.

Flexibility and agility: FirstSpirit Cloud
Those who want to win the digital race must be faster than their competitors. That is why e-Spirit will additionally be focusing on the FirstSpirit Cloud options for companies at dmexco. By offering users needs-based software and services from the Cloud, ambitious campaign and communications goals can be achieved much faster and more efficiently, but with all the advantages that a Cloud approach brings with it. These include flexibility and rapid time-to-market, stress-free operation, lower investment costs and better ways to plan for ongoing expenses.

Ten partners will be co-exhibiting
Ten e-Spirit partners will join e-Spirit as co-exhibitors at the booth, introducing their solutions and services revolving around content and customer experience management. They include ARITHNEA GmbH, comspace GmbH & Co. KG, Intentive GmbH, kernpunkt GmbH, Materna GmbH, OSF Global Services GmbH, Pinuts media + science Multimedia-Agentur GmbH, Pixelpark AG, realitybytes GmbH and USU AG.

“Digital transformation is a race and those who get off to a good start usually get a bigger piece of the pie because they reach the customer first,” explains Oliver Jäger, Vice President Global Marketing & Communications at e-Spirit. “We will advise dmexco visitors to our booth on how they can secure a leading position and use their content to put their digital business engine into high gear over the long term.”

To schedule an appointment for a personal consultation or live demo at the booth and to obtain more information on e-Spirit at dmexco 2016, please visit
Contact Information
Sandra Hoegemann / Karena Friedrich
+49 231 477 77 0
Stockholmer Allee 24
44269 Dortmund

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