Park City, UT, January 18, 2008 --(PR.com
)-- “What is your film’s carbon footprint?” is this year’s key initiative at Project GreenHouse presented by Lexus Hybrid Living at the 2008 Sundance Film Festival. In its second year, Project GreenHouse encourages all participating films, documentaries, shorts and festival attendees to offset their global environmental impact through their partner, Earth Pledge and its Limit450 initiative, which supports local farmers to sequester carbon through their own farm-practices.
The energy consumption and green house gas emissions by the motion picture industry in California are comparable to the carbon impact of the apparel, hospitality and aerospace industries. While the films are independent, the environmental impact of the industry as a whole implies a responsibility to adhere to standards of best practice.
With award winning films including “Syriana”, “Babel”, “There Will Be Blood”, “The Day After Tomorrow” and “An Inconvenient Truth” voluntarily offsetting their environmental damage, it is becoming common practice for films to be more environmentally responsible. From the first day of pre-production, there are opportunities to review, reduce and eliminate wasteful and unnecessary practices in the production office and on location. Offsetting the remaining impact helps cleanse the conscience of filmmakers, helps farmers to do what is in our collective interests and delivers the ability to claim carbon neutrality.
Distributors are catching on and realizing the marketing opportunities that arise from supporting and promoting progressive, conscious, ethical projects in a market where their audience is typically informed and concerned about environmental issues. These are giant steps forward, yet they are just the beginning for an industry that drives ideas and trends around the world.
According to the Sundance Institute’s website, the festival received 3,624 film submissions, a record number to date, in the history of the festival, of which only 121 feature-length films were selected including 87 world premieres, 14 North American premieres, and 12 U.S. premieres representing 25 countries with 55 first-time filmmakers, including 32 in competition, and composed of 2,021 U.S. and 1,603 international feature-length films. And last year, the festival generated $59.6 million in economic activity for the State of Utah, attracting 48,298 attendees, with 11,495 In-State, 29,027 Out-of-State and 7,776 International attendees.
Although a number of factors and variables are necessary to assess the environmental impact of an individual film, multiplied by the critical mass of films and people at the festival, there is no doubt filmmakers and movie goers will come away with a whole new perspective on how we make and watch films today.
To estimate a film’s carbon footprint, Earth Pledge’s Limit450 at Project GreenHouse will assess the emissions generated during pre-production and filming, considering variables such as electricity and fuel consumption, paper use and food waste. For more information, please contact Earth Pledge, Leslie Hoffman at firstname.lastname@example.org or P646.725.6611.
Project GreenHouse is a unique platform that brings awareness to global environmental issues through special events and showcasing a responsible lifestyle through eco-luxury living. Project GreenHouse and Project GreenHouse Sundance is produced and solely owned by Corrin Arasa, President of E2 Marketing. Project GreenHouse Sundance will be a carbon neutral event, offset using Limit450. Press who would like to attend or to request an interview with Corrin Arasa, please contact STATE Public Relations, Kristina Ratliff, at 646.714.2520 or email@example.com or Ryan Urcia, firstname.lastname@example.org for accreditation.
Earth Pledge is an eco-tech “do-tank” that partners with business, communities and government to accelerate the adoption of sustainable practices. Its six innovative initiatives share one common objective: to demonstrate economic viability today and to make a real difference tomorrow. Earth Pledge works closely with organizations to help them understand and implement new techniques that reduce their environmental impact. Visit earthpledge.org and limit450.org.