Mumbai, India, July 29, 2016 --(PR.com
)-- TheChairr announced the launch of its beauty, grooming and wellness services website in India – www.TheChairr.com
This first-of-its-kind website lets users discover their ‘next look’ or ‘next experience’ based on the past work of service providers and not just prices.
TheChairr.com has a rapidly growing network of 1200+ outlets & professionals and over 15 international multi store brands.
The range of services extends from salons, spas, tattoo artists, mehendi artists, massage therapists, beauticians to dermatologists, cosmetologists and nutritionists.
The look good and feel good trend in India’s youth, comprising 53 percent of the total population according to NSDC India Report, is leading to an exponential growth of the beauty and wellness market.
Not only for female users. Owing to the rise of well-groomed and conscious men, and with the co-founders being men themselves, the unisex website design-experience promises to lure in the male users as well.
Speaking at the launch, Bhavyassh Agarwaal, Co-founder of TheChairr said, “Currently most people visit one professional at an outlet or the current trend is to call a home-service-provider for all their beauty, grooming and wellness needs. TheChairr will change that completely because now users can be assured of what they’re getting into without the fear of trying new service providers. We directly connect users to the service providers removing the hassle of online payments or bookings.”
“TheChairr wants people to try different professionals and outlets for different service needs, just like they do with places to eat. Majority of people don’t try new service provider unless they have seen and liked their work on someone before. We’re solving this problem by allowing people to see the work done on previous clients before experimenting with an unknown practitioner. Users can then social-share their own results in the form of selfies,” Ebrahim Ishaq, Co-Founder of TheChairr added.
TheChairr enables businesses to create their own business page free of cost, where they can showcase the best of their work. It helps outlets, freelancers and professionals be visible to a large audience and thus grow their clientele at zero marketing cost.
“With the Indian Beauty and Wellness Industry at 18% CAGR being 3% higher than the global rate, our support sytem needs to be even stronger than expected. TheChairr aims to make the industry more organised, making it easier for the demand as well as the supply side to find each other and most importantly be happy with the outcome,” says Bhavyassh.
Making businesses more efficient. Thousands of outlets, brands and skilled professionals in the beauty, grooming & wellness sector easily enter the market and shut down when they face the bitter realities. Most of these businesses have low marketing budgets; to attract clientele they often drop prices. Countering this move, existing Spas & Salons get into a price war, which ultimately leads to shutting down of few businesses and cannibalization of the existing clientele in the market.
The demand for trained professionals is estimated at over 6Mn by 2017 in the Indian Beauty and Wellness Industry, which will be met with a short supply if the correct support isn’t provided to this sector. Apart from TheChairr being a discovery and showcase platform, the business side of things will assist thousands of existing service providers through an information channel – TheChairrSays, which is a genuine effort to uplift the sector through industry specific news, operational assistance and business insights.