Roof Installer in Clifton Park, NY Partners with Online Advertiser to Better Reach Local Homeowners

Clifton Park, NY, August 04, 2016 --(PR.com)-- For local companies, a strong web presence can make a major difference in their ability to reach out to area consumers. For the roof installers at Giuffre Roofing in Clifton Park, that means partnering with the online advertising specialists at Prospect Genius. The goal of this collaboration is to aid Giuffre Roofing in connecting with local home- and business owners who need a new roof, siding installation, or other exterior services for their property.

Prospect Genius has developed and launched a search-optimized website as part of its online promotion for Giuffre Roofing. This is an important first step, because many consumers are more likely to do business with a company that has a website. As local search specialist BrightLocal reports, when surveyed in February 2016, 36% of people indicated they were more likely to contact a local business that had a website than one with no website. That's a 4% increase over the 32% of consumers who reported being more likely to contact a local business with a website in 2014.

"For local businesses today, it's increasingly important to have a website," comments Matt Gallo, a search optimization specialist with Prospect Genius. "But that's only one part of the larger picture. Maximizing that website's visibility is the key to generating a strong web presence and connecting with prospective customers. We're here to help Giuffre Roofing do just that."

By utilizing Prospect Genius's expertise in local search optimization, content creation, and other Internet marketing techniques, as well as website creation, Giuffre Roofing should be able to increase its web visibility and maximize its exposure to local Clifton Park-area property owners searching for roofers and siding installers online.

Serving Clifton Park and beyond, Giuffre Roofing has more than 14 years of experience providing siding, gutter, and roof installation. Their team offers emergency services as well as free estimates.