Lewes, DE, August 06, 2016 --(PR.com
)-- Saas Labs announces the release of AdLatch, software as a service designed to help publishers reclaim revenue lost to Adblockers and analyze the performance of visitors using these devices. Publishers leverage these insights to identify revenue forfeited to Adblockers and engage with those visitors to recoup lost revenue.
A recent study from Juniper Research estimates online publishers will lose over $27 billion by 2020. Digiday reports that this figure could reach as high as $35 billion in the same period, as they scramble to find effective means to counter ad blocking.
Until now, the standard response has been to block content to users employing ad blocking. The downside to this method is that it creates a bad user experience while virtually eliminating any further profitable relationship. Consumers show extreme disgust whenever content is blocked.
AdLatch offers an alternative to this short-sighted approach by helping publishers engage with Ad-blocking visitors in ways that still contribute to an organization’s bottom line.
Companies using AdLatch can grow subscribers and generate leads with increased social sharing and traffic. Plus, they can start accepting payments/donations from website visitors who use Adblockers. AdLatch also provides real-time analytical insight about subscribers, leads, money, and social sharing.
No stranger to blogging, Saas Labs Inc CEO Gaurav Sharma is sensitive to the challenges faced by both publishers and bloggers. “We created AdLatch to stop the double-digit revenue loss that so many media companies are experiencing,” explains Mr. Sharma. “Our goal is to aid publishers without affecting the user experience. Instead of blocking content to visitors using Adblockers, we engage them.”
About AdLatch and Saas Labs
AdLatch, a product of Saas Labs Inc., helps bloggers and publishers engage with Adblocker-using visitors, creating a better user experience.
Saas Labs Inc is a Lewes, Delaware based Company that builds, invests in, and acquires disruptive SaaS products. Our successful products include Viralwoot, Mysocialpig, Storewoot, Pricewoot, and Shopwoot.
Sanjay Kumar Negi