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Mars Electric Selects Viva La Brand as It Marketing Strategy Firm

Mars Electric engages Cleveland-based brand and marketing strategy consulting firm.

Cleveland, OH, August 12, 2016 --( Mars Electric, a leading, independent wholesale distributor of lighting, gear and electrical supplies, has selected Viva La Brand as its marketing strategy firm. A third generation service business, Mars Electric has eleven branches across Northeast Ohio with extensive inventory to enable contractors to quickly get the supplies they need to complete a job.

“We engaged Viva La Brand to help us understand our customers’ perceptions of us and how we can make it easier for them to do their jobs,” said Michael Doris, Director of Operations of Mars Electric. “Then, using the research findings, we’re developing a communications plan to provide customers with timely, relevant industry information they want. Viva La Brand’s track record of using research to develop strategically sound marketing recommendations to more efficiently use marketing dollars, made the firm the obvious choice,” continued Mr. Doris.

“We’re thrilled to have the opportunity to work with such a passionate team. It’s refreshing to see a business that considers its customers’ needs and interests before making any business decisions,” explained Laura Sheridan, President of Viva La Brand.

About Mars Electric
Mars Electric, a leading independent, independent wholesale distributor of lighting, gear and electrical supplies, is devoted to providing extraordinary service and value to its customers. At the heart of Mars’ operation are its dedicated, experienced and highly respected employees. With eleven branches across northeast Ohio, Mars is able to quickly deliver nearly any product a contractor needs for a neighboring job site. For more information, please visit

About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful businesses including Mars Electric, FAR Chemical, CardPak, Naturepedic, Nottingham Spirk, and Roman Fountains. For more information, please visit
Contact Information
Viva La Brand LLC
Laura Sheridan

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