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Sparc Launches Sparc Ignite to Embed Innovative Job Listings in Legacy Applicant Tracking Systems

Sparc Ignite to integrate seamlessly on corporate career sites, allowing companies to engage candidates using video clips of boss and team.

New York, NY, August 18, 2016 --( Sparc, the award winning video-based job profile platform designed to help companies engage candidates, today launched Sparc Ignite, the first product that allows employers to embed video into job postings on their corporate career sites. Now, companies can feature video and job highlights, showcase the company’s culture and diversity, and make their site a stronger candidate conversion tool. Sparc Ignite works with all major applicant tracking systems including Taleo, Kenexa, iCIMS and SuccessFactors.

Sparc Ignite allows recruiters to provide unique and informative content to candidates without having to purchase a new ATS or commit to a front-end platform. The tool embeds Sparc highlights into job listings that feature three videos with the hiring manager and co-workers, reasons to apply, travel requirements and workspace options.

“Candidate engagement is a key component of a successful recruiting process,” said Maury Hanigan, CEO of Sparc. “We created Sparc Ignite so companies can invigorate their corporate career sites easily and economically. With Sparc Ignite, what were once conventional and outdated job postings will become humanized, interesting and credible, attracting more qualified candidates.”

In additional to the launch of Sparc Ignite, Sparc is also announcing the launch of their new Video Library. The Video Library catalogues, stores and helps employers leverage their Sparc videos for maximum impact. Once hiring managers and teams have recorded their Sparc videos, recruiters use them as a teaser in LinkedIn feeds, on Twitter or new Sparcs when the hiring manager has an additional opening. This new feature creates and easy and streamlined way to organize and share videos with direct links for Twitter, Facebook, LinkedIn and Google+. “All the data confirms that video is much more compelling than printed text,” added Ms. Hanigan, “and leveraging video generates dramatic results. In this hiring environment, employers must have video to get their jobs noticed.”

Using Sparc and Sparc Ignite gives companies the ability to:

Implement innovative and new content into their ATS using personable videos to engage candidates.
Ensure all job listings will be accessible and presentable when viewed on mobile devices.
Generate more views and candidates due to the social sharing built into Sparc.

Used by Fortune 500 companies in technology, finance, communication and professional services, Sparc is the preferred recruitment marketing tool of sophisticated employers.

About Sparc:

Sparc is the powerful new recruitment marketing tool that engages today's most sought-after talent. Candidates meet their potential boss and co-workers through 20-second videos that are short enough to keep their attention and powerful enough to draw their interest. Sparcs are designed to be viewed easily on mobile devices and shared quickly on social media. Sparc is proud to be recognized by Human Resource Executive as a Top HR Product, as a winner of the Mobile Recruitment Award and a recipient of TekTonic Award by HRO Today. For more information, visit
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