Alpha Theory Hires Industry Veteran Alan Fuchs as Vice President of Sales

Alpha Theory adds industry veteran with 20+ years of financial service industry sales experience, including, Reuters and Thomson Financial, to launch Northeast region sales of Alpha Theory’s Expected Return-based Portfolio Management software.

Charlotte, NC, January 19, 2008 --( Alpha Theory announces the addition of Alan Fuchs, an industry veteran with over 20 years of sales experience. Alan will be based in the Northeast region focused on the New York area and will utilize his experience and vision to direct sales of Alpha Theory’s Expected Return-based Portfolio Management software to hedge and mutual funds. Additionally, he will lead in the development of partnerships with asset management industry players, including prime brokers, fund of funds, soft dollar brokers, and financial software vendors.

“We are very pleased to have Alan’s extensive experience directing our sales and marketing efforts. Our customers span the spectrum of type and size and we are excited to welcome Alan, who has closed a wide range of deals from tens of thousands to tens of millions with brokerage firms, mutual funds and hedge funds,” said Cameron Hight, President of Alpha Theory.

In Alan’s prior role as the leading salesperson at, he gained experience with building sales organizations for industry leading emerging products. was successfully acquired by Reuters as a result of Alan’s sales leadership. Spanning his 20-year career, Alan has been a corporate officer and sales and marketing executive at leading financial information services companies, including Thomson Financial,, and Reuters PLC, and was involved in the managing of a rapidly growing global company with thousands of customers, 500 employees, and revenues of $100 million worldwide.

“I look forward to joining Alpha Theory and helping continue the development of innovative and exciting initiatives to serve our clients around the world. The senior management team has great depth and I look forward to the opportunity to tap the skills and strengths of my colleagues as we grow Alpha Theory,” said Alan Fuchs, Vice President of Sales.

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About Alpha Theory
Alpha Theory™, the financial community’s leading real-time decision process tool, is the premier solution used by portfolio managers to develop an efficient portfolio. Alpha Theory™ leverages research and instinct to build a repeatable system for optimally sizing positions.

Alpha Theory
Cameron Hight
(704) 844-1018