Montclair, NJ, January 18, 2008 --(PR.com
)-- Starting this Spring, branding expert Allan Gorman’s insightful advice columns will start appearing as a regular feature in NJ CEO – The Magazine for New Jersey Business Leaders. His columns will offer helpful advice and tips useful to CEO’s and corporate leaders looking to better differentiate their company’s offerings and attract better customers. Gorman’s columns also appear regularly in Diversity Plus Business, Caribbean Business Journal and Sales & Service Excellence Magazines.
Mr. Gorman is a thirty-year plus veteran of the advertising and graphic communications business and a recognized thought-leader, practitioner and author on all things brand.
Gorman runs the Montclair, NJ-based brand-marketing company, Brandspa, LLC. His firm specializes in bringing mid-sized companies the sophisticated brand and market-building expertise usually available only to large multinationals. Claiming to help “cultivate market-leadership from the inside out,” Brandspa facilitates senior management in identifying the drivers of connectivity that can make their products and service offerings unique, and then aligning their vision, actions, deliverables and messages in order to build a healthier, more attractive and more competitive brand.
“It’s good business,” says Gorman. “Well-branded companies are not only more attractive, they’re also worth more. Our mission is to help client companies increase their market value by growing the value of their intangibles.”
Before starting his own firm in 1987, Allan Gorman served in senior creative and management capacities on Madison Avenue for a number of the world's largest advertising agencies working on some of the world's most successful brands. His talent has been cited and showcased in print and on tv; and he has been the recipient of over four hundred industry accolades and awards --including a coveted Gold Lion from the Cannes Film Festival.
Mr. Gorman is also author of the acclaimed book, Briefs for Building Better Brands — Tips, Parables and Insights for Market Leaders (2004), and his online essays and whitepapers about creating and maintaining more successful brands are distributed worldwide to a list of more than 3,000 subscribers. (Available free at http://www.brandspa.net
Gorman is available for limited speaking engagements and expert comment.
973 509 2728