Tampa, FL, August 24, 2016 --(PR.com
)-- Open Lantern (openlantern.com) an enterprise marketing technology management platform for large enterprises has released new features that allow customers to manage their technology stacks with more customization.
"We heard from our customers that while they appreciated the vendors and lines of business we had defaulted in the platform, many of them had their own custom built products inside their organizations," said Joseph Kurian, CEO of 249Labs, the creator of Open Lantern. "They also discussed the different levels of organizational structure in their companies that required them to need the ability to build custom products and ownership."
Open Lantern now allows companies to securely build custom MarTech products that are unique to their organization. This feature also allows customers to build custom lines of business that are again unique to their company organizational structure. These custom products are only available and visible to those companies and allow for the creation of Visual Stacks that are relevant for all the products they run. This feature now ensures that there are no limits to what a customer can store for MarTech products in approved categories.
"Based on our experience in large companies, we always knew that these were capabilities that the platform needed to have. We expedited the development of these features in Open Lantern based on the desires of our customers. We continue to want to build features that our customers need and constantly look to receive feedback that we can incorporate into our product releases," Joseph concluded.
Open Lantern is free for large enterprises at this time and can be accessed at http://openlantern.com.
249Labs Inc. is a Marketing Technology start-up that focuses on the MarTech needs of large corporate customers. In addition to building and operating the Marketing Technology department at Aetna Inc, CEO Joseph Kurian has been an executive leader in MarTech at other Fortune 500 companies with 20 years of digital experience.
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