Orlando, FL, August 27, 2016 --(PR.com
)-- A Fabulous Tan, a Central Florida distributor of the new Havana Sun suncare cosmetics line, has announced its public launch at this year's Surf Expo. Created by legendary suncare entrepreneur and Ormond Beach, Florida resident Ron Rice, founder of the hugely successful Hawaiian Tropic company, Havana Sun features cutting-edge sunscreens, sun tan lotions, and aftercare lotion and gel. Having sold Hawaiian Tropic in 2007, Rice is also well known for the beauty pageants he organized to promote that company -- a strategy he is using to generate buzz for Havana Sun.
“We're extremely proud of the products and to be working closely with Ron Rice,” says Jacob Wilkerson, COO of A Fabulous Tan. “My mother was his Director of Advertising at Hawaiian Tropic, and I still remember helping her run special events when I was a teen. There's a real legacy feel to Havana Sun and what we're doing now, even though it's a new brand.”
The products as well as the people come out of this legacy. A Fabulous Tan's Havana Sun products benefit from Rice's many years of research and development at Hawaiian Tropic. “Havana Sun's skincare technology builds off Ron's earlier work. It offers innovative formulations for effective sun protection and for developing a rich, gorgeous, golden tan,” Wilkerson explains. “These sunblocks and lotions excel at letting you apply less while enjoying longer-lasting effects.
“We can't wait to start getting Havana Sun products out there at the Surf Expo. Our whole team is really excited, and of course Ron and the rest of Havana Sun are watching closely too. But this is just the beginning. There will be beauty pageants, beach parties, and all sorts of fun in the sun; you can count on it.”
In that spirit, A Fabulous Tan is giving away a weekend beach getaway in Melbourne, Florida as part of its launch at Surf Expo 2016. Included in the giveaway is a package of Tommy Bahama merchandise. Attendees who drop by booth number 2911 will receive 10 contest entries simply for purchasing one of the company's products. Also, anyone can receive one contest entry each for liking A Fabulous Tan on Facebook, following the company's Twitter page, or following its Instagram account; those who share a post about the contest on any of these platforms will also receive two contest entries.
A Fabulous Tan is Havana Sun's local distributor for a large segment of the Central Florida market. Its service areas cover all of Osceola, Orange, Seminole, Polk, and Brevard Counties, including the Orlando resorts and the theme parks.
Surf Expo, the world's largest and oldest trade show dedicated to board sports and the beach lifestyle, will be held at the Orange County Convention Center on International Drive in Orlando from September 8 through 10, 2016. The event draws nearly 30,000 attendees who peruse the offerings at some 2,500 booths representing specialty vendors from across the U.S., the Caribbean, Central and South America, and other nations around the globe.
For more information, visit A Fabulous Tan's website at AFabulousTan.com.