Scientific Animations Takes Sports Injuries on with #SetbackToComeback Post Rio 2016

Post the Rio Olympics, 2016, Scientific Animations, a Los Angeles based medical animations studio, came up with a week-long awareness campaign on sports injuries, dubbed as #SetbackToComeback.

Montclair, NJ, September 03, 2016 --( According to an analysis by the CDC, for the American high schoolers who play sports, there are about 2 million injuries, 500,000 doctor visits, and 30,000 hospitalizations every year. The rising concern is that many of these teen athletes ignore their injuries, and such negligence can worsen their condition over time.

The purpose of the campaign was not just to address the above issue, but also to generate awareness about the fact that even the least athletic people in the world can wind up with a ‘sports’ injury.

“Post the Olympics, we’ve heard that many athletes had to stop their campaigns because of various injuries. Thus, we felt the need to spread the awareness about sports injuries, breaking ill-placed misconceptions that they affect sportspersons only. We just did what we do the best - educating through anatomical visuals, giving users the most accurate understanding,” said Girish Khera, MD Scientific Animations.

The campaign covered crucial facts like how repetitive activities of daily living or employment can potentially result in painful injuries or sometimes aggravate the dormant ones. It imparted insights on different sports injuries, including elbow problems such as Tennis elbow and Golfer’s elbow, Tennis leg, Achilles tendonitis, and their related management and mitigation techniques.

It further went on to talk about pain-relieving techniques such as the first-aid - Rest, Ice, Compression and Elevation (RICE) as well as Bone Cementing, which is predominantly used in C-Spine injuries.

#SetbackToComeback concluded with an engaging piece on how Virtual Reality can be the real game-changer in the sports injury domain. It’s already being experimented for the effective management of such injuries, as well as a teaching aid, and a purposeful tool for physiotherapy, to mention a few.

VR technology makes it easy for surgeons to study biomechanics and see how various movements affect the joints to the point where an athlete is at high risk for ligament tears and injuries.

“With VR becoming more commercially available and affordable these days, we’re going beyond tiptoeing in the Virtual Technology arena. We have already started developing VR Walkthroughs of human anatomy and have made significant advancements in that. It has the potential to be the next big thing in the healthcare space we’ve been searching for quite some time,” Girish added.

About Scientific Animations: Founded in 2004 by veteran Indian-American entrepreneurs Girish Khera and Ashish Khera, Scientific Animations is a full-service medical animation and integrated e-learning solutions company with a unique value proposition. Check out our services here:
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Ashish Khera