South Poplar Ventures and venVelo Invest in Details Flowers

Winter Park, FL, September 07, 2016 --( South Poplar Ventures and venVelo announced today that both venture capital companies have invested in Details Flowers, the leading software-as-a-service (SAAS) provider organizing business operations for florists and event planners.

“Details Flowers is fortunate to attract such strong investment partners as we enter the growth phase of the company,” said Corrine Heck, founder and CEO of Details Flowers.

Heck, a recognized thought leader on technological innovation impacting the floral business, will be a featured speaker at the national Wedding MBA Convention in Las Vegas in October and the Fleur-ology Luxury Design Symposium in Houston in November.

“Corrine and Details Flowers are great examples of what we look for in early-stage companies,” said Richard Licursi, co-founder of venVelo. “With her domain expertise and passion for the business, coupled with the scalability of her SAAS business model, we are confident Details Flowers will dominate its space.”

Both South Poplar Ventures and venVelo have committed to join the rapidly growing entrepreneurship ecosystem in Volusia County, Florida that is spearheaded by Embry-Riddle Aeronautical University’s Engineering and Aerospace Innovation Complex. (For more information on the complex, see:

“Details Flowers will be the first of what we see as many investments in Volusia County,” said Allen H. Kupetz, a managing partner of South Poplar Ventures. “The type of companies coming out of Embry-Riddle pose exciting and unique investment opportunities.”

About Details Flowers
Details Flowers is the leading software-as-a-service provider organizing business operations for florists and event planners. Details Flowers’ innovative solution connects florists with wholesalers and growers for real-time data exchange and forecasting the sale of flowers. Among recent accolades, Details Flowers was named the winner of 2016 Rollins Venture Plan Competition and was the 2016 All Aboard Entrepreneurship Grant recipient. Learn more about Details Flowers at

About South Poplar Ventures
South Poplar Ventures (SPV) is an early-stage investment fund in Orlando, Florida. Focusing on startups, but open to opportunities across the investment spectrum, SPV has attracted accredited investors interested in diversifying their portfolios without paying recurring management fees. For more information, contact

About venVelo
venVelo, a premier early-stage venture fund for innovative companies seeking capital and mentoring, was launched in 2012 and quickly established itself as one of the most active venture funds in central Florida. venVelo’s portfolio companies include / have included Fattmerchant, flexReceipts, Genicon, Kairos, Knetik, mCast Networks, Spectrum Bridge, Switchboard Live (formerly Joicaster), Thrive Ice Cream, Vigilant Biosciences, and Zentila. Learn more about venVelo at
venVelo LLC
Allen H. Kupetz