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Business Information & Media Summit to Focus on Strategies for Staying Competitive and Relevant


Featuring More than 65 Speakers, Including CEOs, Publishers and Other Top Media & Marketing Executives

Washington, DC, September 10, 2016 --(PR.com)-- The Software & Information Industry Association (SIIA), the principal association representing the software and digital content industries, today announced that its third annual Business Information & Media Summit (BIMS) will take place Nov. 14- 16, 2016 in Fort Lauderdale, FL. This year’s Summit brings together top publishing, technology and marketing executives for an intense focus on the strategies companies are using to stay competitive, profitable and relevant in a quickly-changing business landscape.

Media interested in attending BIMS should contact Farrah Ahamad at farrahahamad@rational360.com or 202-684-3273.

Through interactive sessions over three days, BIMS is the premier event where industry leaders will discuss their new ideas and marketing strategies, share best practices on digital advertising, address the vital and complex role of data, provide insight on the effective use of events, and more. Nearly 70 influential leaders will share their expertise and perspectives on the future of business information and publishing, including Rajeev Kapur, CEO of 1105 Media, Bill Carter, CEO of ALM, William Friend, CEO of Bisnow, Eric Hellweg, Managing Director, Product Management and Digital Strategy, Harvard Business Review, Jessica Ireland, Sales Executive at Cvent, Donna Jefferson, CEO, Jefferson Communications, Leslie Laredo, President of The Academy of Digital Media, Constance Sayers, President of Government Executive Media Group, and many others.

The annual Summit will feature intensive presentations and discussions centered on six tracks:

· Audience Engagement – attracting, retaining and monetizing audiences.
· Data – applying new innovations and technology to create profitable connections with customers.
· Digital Advertising Sales – intensive training on how to use the “new digital media” to generate revenue and raise team skillsets.
· Events and Integrated Enterprise – capitalizing on a range of events to serve different customers in different ways.
· Revenue- Generating Marketing – best practices for optimizing returns on marketing efforts.
· Strategy – actionable takeaways for senior executives on the most pressing issues facing media and information business today.

The Summit will also include special events, including the second annual Emerging Leader Awards, which recognizes the increasingly central role that millennials are playing in the workforce. This unique recognition will be given to five rising stars, men and women 35 years of age and younger.

What: SIIA’s Business Information & Media Summit
When: November 14-16, 2016
Where: Marriot Harbor Beach Resort
Fort Lauderdale, FL

More information about BIMS and the full schedule of activities and speakers is available here. BIMS is produced by the Connectiv – The Business Information Association and Specialized Information Publishers Associations (SIPA) divisions of SIIA and InfoCommerce Group.

About SIIA:
SIIA is an umbrella association that represents constituencies from technology, data and media companies. Through in-person and online business development opportunities, peer networking, corporate education, intellectual property protection and government relations, SIIA provides a network of resources for its 800+ member companies that drive innovation and growth. For more information, visit www.siia.net.
Contact Information
SIIA
Allison Bostrom
202-289-7442
Contact
www.siia.net

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