DMI and Ubamarket Collaborate on Innovative Retail App

Ubamarket App Locates Items In-Store, Tracks Loyalty and Enables In-App Purchases

Bethesda, MD, September 16, 2016 --( Sixty-six percent of UK shoppers become frustrated when shopping in supermarkets, with over a quarter of UK consumers highlighting grocery shopping as their least favourite shopping task. Today DMI, a global leader in end-to-end mobility solutions, announced it has developed an app in collaboration with Ubamarket® to simplify and personalise the supermarket shopping experience.

Ubamarket app users can enhance their shopping experience by easily navigating in-store to the location of items based on their shopping list, scan items to keep tally of the total purchase and then check out by tapping a mobile payment station. The app is available for download on Apple devices.

• No hassle: DMI developed the UX/UI that enables shoppers to simply enter a shopping list, which is then rearranged to reflect the order in which the items are stocked in the store.
• No queues: The Ubamarket app can be integrated with most Point of Sale (POS) provider databases to enable shoppers to scan items as they shop and check out via mobile payment.
• Personalised loyalty: Users’ shopping lists and scanned items are automatically logged to enable retailers to adopt a targeted approach to loyalty programmes and offer personalised rewards and discounts.
• The future of shopping: Ubamarket’s innovative technology, developed by DMI, enables the app to be compatible with most stores globally within three days of store installation.

Ubamarket is now available at Warner’s Budgens in Moreton-in-Marsh but will roll out nationally in 2016. The app has been developed to launch across HTEC’s extensive portfolio of UK stores, which includes Budgens, Morrisons, Nisa and Spar.

Will Broome, founder & CEO, Ubamarket Ltd., said, “With the sheer scope, scale and ambitious nature of the Ubamarket project, it was essential to choose the best app development agency in the world, and DMI came highly recommended. DMI is not only the most forward-thinking and professional innovator in the market, but they have surpassed expectations on every aspect of the project – from the beautiful, world-class design and sensationally simple UX to the flawless technical logistics and their ongoing collaborative approach. This has resulted in a ground-breaking new tool that is complex behind the scenes yet simple and intuitive to use, giving Ubamarket every opportunity to lead the much-needed in-store retail revolution.”

Magnus Jern, President of DMI's Mobile Application Solutions Division, said, “It’s not often that you get a chance to be part of disrupting an industry. We believe that Ubamarket will turn the supermarket segment upside down and give the smaller players a chance to compete with market leaders on equal terms. At DMI, our focus has always been on putting the customer first every step of the way, through user-centric design, building and testing, and it was great that Ubamarket embraced this from the get-go.”

About DMI:
DMI, the world’s first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure mobile device, app and data management. The company’s unique, integrated approach to mobility has resulted in dramatic growth as well as an expanding worldwide client base, which includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. Additional information is available at and on LinkedIn, Twitter, Facebook, and Google+.

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Alika Nagpaul