PrimePay Acquires North Carolina-Based Cobra Direct

Clients retain hometown service enhanced by PrimePay’s suite of benefits products.

West Chester, PA, October 09, 2016 --( PrimePay, LLC today announced its acquisition of Cobra Direct headquartered in Sanford, North Carolina. A complete COBRA resource for the southern United States, Cobra Direct’s business model is an ideal complement to PrimePay’s existing solution.

“As PrimePay continues to grow and add services that benefit our clients, we seek out synergies to deliver better value,” said PrimePay CEO Bill Pellicano. “Cobra Direct’s commitment to customer service mirrors our own and opens up a new consumer landscape for us to nurture.”

Effective October 1, 2016, PrimePay, LLC will integrate over 100 Cobra Direct clients into its COBRA service center. Under the new arrangement, clients can expect to receive the same individual attention, along with access to the following PrimePay solutions, at no additional cost:
· Dedicated team of regulatory experts to assist in applying regulations and legislative mandates
· A devoted PrimePay Client Success Team
· Real-time, online enrollment and payment processing with credit card payment options via a one-time or recurring Automated Clearing House (ACH)
· Daily COBRA activity emails for efficient COBRA management

“At Cobra Direct, we strive to provide our clients with state of the art systems as well as the very best customer service available,” said Tom McSwain, Partner and President of Cobra Direct. “We feel the transition to the PrimePay model will add a level of hands-on service that is unmatched in our industry.”

For more information about PrimePay’s COBRA Administration services, visit
PrimePay, LLC
Janet Tirado