Long Beach, CA, October 14, 2016 --(PR.com
)-- CraneMorley, a leading instructional design firm located in Long Beach, CA has won the 2016 Summit MEA (Marketing Effectiveness Award). The eLearning course on Yamaha client's Star Brand scored the highest from 1100 entries in the category of Education Marketing.
Over the past 22 years, the Summit International Awards (SIA) organization has established itself as one of the premier arbiters of creative and marketing excellence. Winning provides validation of a creative firm and client's work and functions as a respected industry wide critique. The Summit MEA competition is based on the premise that the goal of marketing communications is to change, influence, or reinforce a target audience's knowledge, attitudes or beliefs. Awards this year were granted to only 6% of the submissions.
CraneMorley President Thomas Pratt stated, "Working closely with the Yamaha Motor University (YMU) Team, CraneMorley has consistently earned top national awards each year from Summit and other organizations. We appreciate the opportunity to work with the industry's best at YMU." Yamaha Motor University manager Joseph Dagley added, "Collaborating with CraneMorley has allowed our two teams to bring new, innovative ideas to our dealer education projects. The YMU team is excited and proud to earn this 2016 SIA recognition.