Jamestown, NY, November 12, 2016 --(PR.com
)-- The steady erosion of membership dues that began during the Great Recession and continues today has propelled association executives to search for new, low-risk sources of non-dues income to make up for financial shortfalls.
To aid association executives in their quest, Jamestown, NY-based event-media developer Digitell has released a new how-to primer, "The 3-Step Guide to Generating Revenue from Your Content.”
The primer is intended for association executives who are unacquainted with today’s most popular methods for leveraging content to expand a live event’s audience and generate new income.
"Associations are starving for non-dues revenue," says Jim Parker, President of Digitell. “Progressive ones have found a reliable new source of it by capturing content at their live events, and either livestreaming it or delivering it on demand. Our new primer explains how it’s done profitably.”
As evidence of associations’ current financial plight, Parker cites the recently released study by Gainesville, FL-based Naylor Association Solutions, 2016 Association Adviser Communications Benchmarking Report.
The study finds 54 percent of association executives think their inability to generate non-dues revenue is a serious or significant problem, up from 11% only a year ago.
Analyses of financial statements conducted by the American Society of Association Executives (ASAE) show, for the average association, non-dues income represents a larger share of total income than dues.
According to ASAE, 59 percent of trade associations' revenue represents non-dues revenue; and 66 percent of professional associations' revenue represents non-dues revenue.
"The 3-Step Guide to Generating Revenue from Your Content” can be downloaded at no charge by visiting www.digitell.com.
Jamestown, NY-based Digitell is an event-media developer with more than 30 years’ experience serving associations. Its mission it to help association executives grow their audiences and unlock the revenue hidden in the content generated at live events. More information is available at www.digitellinc.com.