New Delhi, India, November 20, 2016 --(PR.com
)-- As different players try to vie for a share of the huge pie that medical apps comprise, Smart Medical Buyer launches one of the best medical apps set to redefine the industry. Commemorating the successful adoption and increased traction for its web platform, Smart Medical Buyer started development on its medical app for Android and iOS with an emphasis on speed and convenience.
The online medical industry is on the verge of evolution here in India and hence is improving by the day. Other than the obvious push for enhanced accessibility and assorted product listing, there have been few players who have ditched the traditional design language for their app. The industry itself is huge, and one look at the figures makes it difficult to comprehend the existing players’ halfhearted efforts.
Abhishek Bhargava, Founder and CEO at Smart Medical Buyer, chipped in with some interesting aspects said, “The estimated overall worth of the Indian healthcare market stands at around US$ 100 billion and is expected to grow to US$ 280 billion by 2020 at an estimated compound annual growth rate (CAGR) of 22.9 percent. Healthcare and medical equipment delivery, which is aided by hospitals, nursing homes and diagnostics centres, and pharmaceuticals; constitutes roughly 65% of the overall market.”
The medical app ushers into a new era of convenience and feasibility with a simple user interface that has exceptional sorting options. A traditional product listing in a medical app can make it difficult to get to the exact product that matches the buyer’s criteria. Hence, Smart Medical Buyer Android and iOS medical apps have segregation of menus based on specific company products, categories, and even specialities. Thus, not only can it prove to be a great medical app for doctors and hospitals, but can also help the end-users take their buying decisions based on their preferences and/or prescriptions.
When further queried about the recent mobile app launch and where Smart Medical Buyer stands in the current industry equation, Mr. Bhargava further added, “Smart Medical Buyer’s target market consists of healthcare providers of all types. Having received a great response from customers with our website which has products from more than 70 companies listed, we thought it was the right time to make the product more accessible by launching our medical app for Android and iOS.”
Going forward, traction will be the main focus for the app strategy of the firm in the coming months as Smart Medical Buyer will look to leverage the wide adoption rate of its desktop website platform. As more competitors are forced to watch and learn, Smart Medical Buyer has already upped its game with multi-channel support on Android and iOS for users to buy medical equipment via its app that aids doctors and hospitals alike. The expectations are sky high as this medical app may prove to be a major milestone on the road to increased penetration and reduced pricing disparity in the industry.