SATO Aims for Auto-ID Market Leadership in Thailand

Focus on food and healthcare industries for growth.

Bangkok, Thailand, November 26, 2016 --( SATO, a leading global provider of Auto-ID solutions that empower workforces and streamline operations, announced its aim to become the No.1 Auto-ID company in Thailand by 2018, through development of food safety and patient safety solutions for the Thai food and healthcare industries.

SATO, the market leader in Japan with over 75 years of Auto-ID expertise and a culture of innovation, operates in Thailand as SATO Auto-ID (Thailand) Co., Ltd. By integrating technologies from RFID to visual recognition and robotics, it seeks to support the food and healthcare industries as Thailand moves towards becoming the “Kitchen of the World” and the “Region’s Medical Hub.”

SATO Auto-ID (Thailand) Co., Ltd. General Manager Daisuke Tatsuta said, “Speed and accuracy are keys to increase business competitiveness in today’s world and especially for Thailand as it transforms itself to become an advanced economy driven by high tech and creativity. With our strong know-how and established presence in Thailand as well as end-to-end Auto-ID solutions, SATO is well positioned to help companies make the transition to the new Thailand 4.0 economic model, streamlining the movement of assets with speed and precision.”

A leading food safety solution provider, SATO supports food manufacturers and restaurants alike, by developing solutions that integrate labels, barcode, printers, scanners, software and aftersales support to allow companies to quickly track products and control quality to ensure food safety.

As the patient safety provider, SATO delivers fast and reliable identification solutions to provide precision, labor savings and peace of mind for Thai hospitals. It seeks to provide fail-safe systems of patient identification to improve caregivers’ peace of mind, which is directly connected to patient safety.

“In 2015, we achieved 475 million baht in sales and the second highest market share among direct distributing Auto-ID companies with approximately 14%. Considering the rate of Thai economic development and our strategic focus on food and healthcare, we aim to be the No. 1 auto-ID solution provider by 2018 with sales of 745 million baht,” said Tatsuta.

In its 15 years in Thailand, SATO has supported leading automotive clients such as Toyota, Nissan, and Isuzu. It supported the manufacturing sector with efficient stock control systems, shipping labels, labels for hazardous materials, inventory-control and scheduling systems for just-in-time manufacturing to control the supply chain. It will now grow its presence in the burgeoning food, beverage, and medical industries, utilizing know-how from success cases with clients such as CPF, Ajinomoto, Nestle, Hoya, Thai Red Cross, Samitvej, Bumrungrad Hospital and Nipro.

About SATO Auto-ID (Thailand) Co., Ltd
SATO is a manufacturing integrator of engineered Auto-ID solutions that fills The Last Inch™ for customers, providing one-stop solutions integrating printers, readers, software, labels, after-sales support and more.

SATO is an Auto-ID market leader in Japan and a trusted provider of choice for leading Japanese manufacturers. SATO Auto-ID (Thailand) Co., Ltd has been providing precision, labor and resource savings, peace of mind and environmental protection to clients with data collection systems and labeling solutions since 2001. The company currently employs over 160 people in Thailand. For more information, please visit or contact us at

Media Contact:
Ninrat Deesomsuk, Ogilvy Public Relations Thailand
Phone: +66-2-205 6615
SATO Holdings Corporation
Kevin Leidheiser