Business of Design Week 2016 Global Elites Share Experience of Innovative Brand Management

Asia’s leading annual event on design, innovation and brands, Business of Design Week 2016, will commence on 30 November 2016 and end on 3 December 2016 at the Hong Kong Convention and Exhibition Centre.

Hong Kong, Hong Kong S.A.R., November 26, 2016 --( This year, Business of Design Week invites branding experts from worldwide to share their innovative approaches of highlighting interesting messages and stories behind their brands to bring them into the global market.

Trends of Internet Branding
Julian Ma, the Corporate Vice President of Tencent’s Mobile Internet Group is invited to speak on the theme of this year Brand Asia Forum, Brand & Innovation. His distinct view towards the current trends and development strategies of his company’s business in the internet of vehicles ensures a fruitful and insightful talk.

Another two heavyweight personalities in the industry will also address the forum. Rowan Lodge, head of Retail Design & Development of Australia skincare brand Aesop, and Miguel Fluxa, the Chief Executive Officer of the Spanish century-old brand Camper, will discuss their practical experiences in brand management and creative strategies deployed for brand promotion in order to keep abreast of the ever-changing society.

Incorporating Art into Brand Promotion
Raaja Nemani, the Chief Executive Officer of footwear brand Bucketfeet, is also invited to the Business of Design Week to share his unconventional experience of transforming creativity and art into business.

In addition to the 4-day Business of Design Week Forum, Detour will also be organised to bring interactive experience to the public. The Hong Kong Design Centre will also host various events alongside the DFA awards presentation ceremony to create a platform for manifesting the dynamic innovation and captivating design in Hong Kong, and also for facilitating the exchange of ideas and contacts among practitioners in the design industry and the creative sector in the city.

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About Hong Kong Design Centre

Design for Society is the major undertaking of Hong Kong Design Centre (HKDC). HKDC is a non-profit organisation and a strategic partner of the HKSAR Government in developing Hong Kong as an international design hub in Asia. Since 2002, HKDC has been on a public mission to (i) champion strategic and wider use of design for creating business value and community benefits; (ii) promote and celebrate design excellence; and (iii) educate the professions and the community to be resourceful champions for sustained developments through design and innovation.

About Business of Design Week

Business of Design Week (BODW) is a flagship event organised by Hong Kong Design Centre since 2002. The week-long design, innovation and branding event is a valuable platform for participants to network, exchange ideas and explore business cooperation. With CreateHK as major sponsor, each year BODW attracts to Hong Kong outstanding international designers and influential design executives who inspire with their creative thinking and design management.

This year's partner city is Chicago and the conference theme 'ChicagoMade' focuses on reinventing, conceiving and branding development through creative thinking and new ideas. This year's sessions will explore various topics such as the Brand Asia Forum, Communication & Design, Product & Design, DFA: Design For Asia, Tech & Design, Workspace & Design, Food & Design, and Culture & The City.
Rachel Gasparini