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IIC Partners and CoolBrands Announce Official Partnership

IIC Partners enters into partnership agreement with CoolBrands, a multinational branding company.

New York, NY, November 29, 2016 --( IIC Partners Executive Search Worldwide (, one of the world’s top ten global executive search organisations announced today an official partnership with CoolBrands ( CoolBrands is a multinational branding company that supports companies and individuals to reinforce their online presence and their reputation.

Christine Hayward, Executive Director of IIC Partners, commented on the new partnership with CoolBrands. “I am very pleased to announce an official partnership between IIC Partners and CoolBrands. CoolBrands’ international experience is a perfect fit for our global organisation. Anouk Pappers and Maarten Schäfer are experts in creating dynamic branded content and will amplify our members’ online reputation through the use of storytelling and video," Hayward said.

Anouk Pappers, Co-Founder of CoolBrands, commented, “We are living in a reputation economy where Google has become the new background check. A strong online reputation will generate up to 48% more business opportunities."

Maarten Schäfer, Co-Founder of CoolBrands, commented: “80% of people Google you before they decide to meet you and whether you like it or not…you are…who Google says you are.”

About CoolBrands

CoolBrands is a multinational branding company with over 10 years of experience in creating and “packaging” profiles for highly successful corporations and for C-Suite executives who are moving to a stage where broader market exposure is essential to their ongoing success. The creation of our “competitive reputation” product came about from corporations and individuals realizing that a strong online presence is a key contributor to success. For more information, please visit or contact Anouk Pappers, at

About IIC Partners

IIC Partners Executive Search Worldwide is a top ten global executive search organisation with 52 offices in 34 countries. All IIC Partners member firms are independently owned and managed and are clear leaders in local and national markets, allowing bespoke solutions for client's leadership talent requirements. For more information, please visit or contact Thaddeus Andres, Senior Marketing and Communications Manager, at
Contact Information
IIC Partners
Thaddeus Andres
+1 203 258 2492

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