CreativeWorks Marketing Wins International Market Research Award

CreativeWorks Marketing has won Gold in the 2016 MarCom Awards, a global competition recognizing creativity and excellence in the marketing and communications fields.

Markham, Canada, December 07, 2016 --(PR.com)-- CreativeWorks Marketing has won Gold in the 2016 MarCom Awards, a global competition recognizing creativity and excellence in the marketing and communications fields. After receiving 5,500 entries from around the world, MarCom announced CreativeWorks Marketing’s victory in the market research category on November 1st 2016.

A client of CreativeWorks Marketing, educational toy distributor Louise Kool & Galt opted to conduct market research following 50 successful years in business. This research would allow them to succinctly identify their customers, the views they have on their brand, and the values they tie to the brand and its products. Their overall goal was to determine if there was a difference between the company’s two key markets, and establish who has the purchasing power in these markets. In order to accomplish this task, they enlisted the help of CreativeWorks Marketing. After conducting preliminary qualitative research with a variety of buyers in educational roles, CreativeWorks Marketing created a successful research study that was distributed to Louise Kool & Galt’s existing client base.

The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, and media production professionals.

Jim Robb, President of Louise Kool & Galt, was pleased with the results. “The market research conducted by Doug and his team at CreativeWorks Marketing allowed us to see exactly who is in our target audience and encouraged us to revaluate our overall business strategy based on the results.”

“Helping medium-sized business increase sales through strategic market research is what we’re all about, “ says Doug Hohener, President of CreativeWorks Marketing.

“Jim and his team allowed us to work with them to discover their unique selling proposition, define their target audience, and create a more robust marketing strategy based off of the results.”

CreativeWorks Marketing is a sixteen-time award-winning agency that excels in strategic marketing, helping medium-sized businesses achieve their marketing goals.
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CreativeWorks Marketing
Doug Hohener
416-653-3053
creativeworksmarketing.ca
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