Impact Branding Helps Georgia Nurses Association Rebrand in 2017

Atlanta, GA, January 08, 2017 --( Impact Branding Consulting is a premier Brand Development and PR Management consulting firm. They specialize in helping government agencies, healthcare organizations and professional membership organizations get the most out of their brand (

The Georgia Nurses Association (GNA) is the state's largest professional nursing association for Registered Nurses. The GNA has been in existence since 1907 and serves over 155,000 nurses in Georgia. GNA is the unified voice for all nurses and is the most profound support mechanism to advance the profession. The chief executive officer, Mr. Marcus Downs has a vision to rebrand the GNA and bring a freshnew concept where the organization takes care of the "Whole Nurse." Impact Branding was hired to help GNA accomplish this goal and reach new milestones.

The rebranding campaign has been initiated for GNA starting with the organizations quarterly newspaper, Georgia Nursing. Impact Branding reorganized the publication to communicate with the whole nurse by incorporating valuable and relevant content while making it more reader friendly. The goal is to re-position the publication as a comprehensive learning tool and informative resource tool for the nurses.

The next initiative launched was to develop more partnerships with other organizations to offer perks and benefits to the members of GNA. The newest partnership solidified is with Mutual of Omaha. In addition to special services and programs extended to the members, educational seminars and webinars have been added.

More PR initiatives and social media campaigns are being rolled out each month including standard professional networking events, community outreach initiatives and educational events including, the Red and White Sweethearts Dance, The Spring Family Expo, Wine and Cheese Legislative Chats, Leadership Summits, Young Professional Nurses Networking Groups and Entrepreneurial Nurses Group just to name a few. The GNA and Impact Branding are equally excited about this partnership and are optimistic about what is on the horizon for the members. Follow the re-branding journey and learn more about the GNA by visiting

About Impact Branding Consulting, Inc:

Impact Branding Consulting is a brand development and PR management consulting firm headquartered in Atlanta, Georgia. They specialize in helping organizations create brands that have a lasting impact by becoming unforgettable in the hearts of their consumers. Their niche' market is Healthcare and their core services are branding strategy consulting, audit readiness and training and development. CEO & Chief Branding Strategist, Ms. Natasha E. Davis is a Registered Nurse of 16 years and Branding Strategist of 11 years who has been quoted saying, "As a nurse I saved lives, today as a branding strategist I save companies."
Impact Branding Consulting, Inc
Natasha Davis