K-Beauty Mavens: K-Beauty Blogger Starts eCommerce Pop Up Shop for Curated Korean Beauty Products Based on Customer's Skin Type
Sokopop.com, an online pop up shop is offering curated Korean beauty sets based on your unique skin type. Different themes every month, like “Winter Skin Cures” and “Summer Glow Kit” will be featured. Depending on the weather, skin care needs, events, and skin types, beauty sets at Soko Pop go on sale for only 14 days every month with free shipping and are available to purchase as a complete set or as individual products.
As someone who has not only launched a successful product review blog, but has also educated herself and her readers on proper skin care, Giselle Herrera, the founder of Sokopop.com, hopes to bring more attention to personalized skin care sets for buyers. “One of the most requested topics by readers on my Korean beauty review site is to have more personalized skin care product suggestions and reviews based on their skin type, along with more information on how to select products based on seasonal skin care needs. I want to inform people about their skin type and suggest highly rated products that work. That’s why I’ve joined forces with retailers to curate skin care sets for seasons, events, every day, traveling, and more.”
By shaving a mini pop up sale for beauty sets 2 weeks out of the month, Sokopop.com will curate and evaluate the next month’s beauty sets and offer a small range of tested curated products for sale. Additionally, articles and guides for customers will be posted in Sokopop.com's blog and will inform customers on how to find their skin type, tips on how to use skincare and make up products and in-depth articles about skin care ingredients and benefits.
More than just an online beauty shop, Sokopop.com aims to educate their customers about Korean beauty products. “Lots of people are aware of the 10 Step Korean Skincare Routine, but most people don’t know how to use the products correctly or what types of moisturizers are best for their skin,” said Herrera. “They end up wasting a lot of time and money, and I want to put a stop to that.”
Serving as an eCommerce, product review, and informational skin care site, Sokopop.com will also offer marketing services and a platform for Korean brands that want to promote their products to young Korean beauty fans in the 18-34 demographic.
Sokopop.com launches on March 1, 2017.
For business inquiries, contact co-founder Giselle Herrera at firstname.lastname@example.org.