Canonball to Rebrand Under New Name, “Criterion.B.”

Canonball, a leading marketing agency focused on branding and inbound marketing for the commercial real estate industry, will rebrand the agency under new name, Criterion.B.

Dallas, TX, January 14, 2017 --( Over the past 9 years, Canonball has been known for web design and development and general marketing across multiple verticals.

A few years ago, they began to focus on the commercial real estate vertical, specifically multifamily and mixed-use developments, with a focus on data-driven decision making.

They have always believed that the marketing industry is ever-changing, and with it, so are marketing methods. The latest shift — going beyond snappy headlines and beautiful graphics to fully integrated and measurable tactics — is one that has staying power. While many agencies claim to have the tools and mindset for offering return on investment, this new methodology shows actionable steps and results, and seeks to refine these tactics.

In mid-January, Canonball will officially rebrand under a new name, “Criterion.B.”

Criterion is a collection of stories, which speaks to the ability to tell compelling stories for the commercial real estate marketplace through branding, content development, web design, PR efforts, and social media management. The .B is a reference to A/B testing which is a strong commitment to making data-driven decisions on behalf of themselves and their clients.

The new brand direction does not affect anything on the table for current clients or agreements, as the parent company will remain Canonball Creative, Inc.

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Contact Ashley Tyndall at with any questions.

Criterion.B Office Hours Monday – Friday 8:00am-5:00pm

About Criterion.B: Criterion.B is an agency focused on branding and inbound marketing for the commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients.

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Ashley Tyndall